While influencer marketing may be the buzzword of the moment, the strategy actually dates back to the 1750s. The aristocracy reigned the brand ambassadors arena, with companies like Wedgwood leveraging their influence to promote its chinaware. 250 years down the lane, celebrities became the influencers-in-demand. But with the rise of social media, Lilly Singh’s videos now dominate YouTube and everyday customers’ like ‘Happy Chewbacca’ mom drive millions in sales for retailers with just a Facebook post.

This mass adoption of social media has given us today’s three types of influencers personas: Mega Influencers, Macro Influencers, and Micro Influencers.

Let’s know all about these influencers in brief and determine which one is the best for your brand.