But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.
And why not? Video is a marketer’s Holy Grail these days. Several native searches are biased to videos and our multiscreen culture is making sure engagement comes from content that says what it has to, entertains while it does, and gets out of our faces quickly. That is exactly where videos are winning.
If you are new to video or YouTube marketing, here is a quick list of cool hacks that not many know about:
Pro Tip: Pause the video at the exact moment you want it to start and it will auto fill this field.
Transcription is one of the criteria that Google and YouTube use to rank videos. If you already have one at hand, use it.
You only need to click on CC (stands for ‘closed captions’ or subtitles) and you will be presented with three options to:
Pro Tip: Typing as you watch the video is not as painful as it sounds – YouTube gives you the option to pause the video when you type.
YouTube lets you add clickable links, or as they like to call them, ‘annotations’, to your videos. Brands can use these annotations to direct viewers to their website or campaign site, subscribe to the channel, etc.
Pro Tip: Only verified accounts can add clickable links to their videos and your account would also need external linking turned on.
Want to add some cool sound effects or music to your videos? YouTube has a large library of royalty-free, high-quality, 320kbps audio tracks and sound effects at your disposal. All you have to do is go to YouTube’s Audio Library in the Creator Studio.
You can also look for music. You will probably not find Ed Sheeran here, but you will find reasonably good music for your videos, ranging from Alternative & Punk to Reggae and Rock, and everything in between.
You just know where to look, we are sure you won’t find video marketing hard or expensive anymore!
You can create a customized end screen, too. They help keep viewers on your channel by suggesting other videos and sites they can check out.
Now, learn how you can add an end screen to your videos.
We hope we’ve opened your eyes to some of the most amazing YouTube marketing tips, hacks and features out there that may transform your marketing this 2017. Now log on to YouTube and start spreading the magic among your target customers.
Will the above Youtube marketing tips work for your business? Do you have other tips or tactics that have worked well for you in the past? Feel free to share your thoughts and experiences in the comments section below. You can also connect with us on Facebook, Twitter or Instagram.
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