Imagine a world without colors. Isn’t it scary?
From ages, colors have been interlinked with our subconscious, conveying meaning to our brain without words. Color Matters. They are everywhere— Even in branding and marketing.
A Color conveys the ideology of a brand. 42Works implemented a survey to find out the extent to which our purchasing choices are affected. Upon analysis, results were surprising! Check out yourselves how colors play focal role in our day-to-day experiences.
Love and Romance are not the only thing Red symbolizes. “Most of the food chains use red because it increases appetite”. If you are restaurateur, ‘Go Red’ as it is known to increase appetite. Brands also use red to create a sense of urgency and target impulsive shoppers.
Fun Fact- Red is the first color you lose at twilight.
Orange is the color for you, if you’re into building landing pages, as it is widely famed for gaining user attention. Play it in your CTA buttons. The color denotes controlled aggression in a brand. Besides, orange also signifies a confident and friendly brand.
Fun Fact- Orange is the color used to set things apart from surroundings. It is used in Life rafts, Hazard cones and high visibility police vests.
Want more eyeballs rolling on your product?
Go Yellow. The color is used to grab the attention of window shoppers. Other than targeting younger audiences, yellow also invites happiness and warmth. Brands also use yellow to portray an energising and optimistic image.
Fun Fact- Yellow is psychologically the happiest color in the spectrum.
“Green has been awarded as the second favorite color with 25% votes after blue with 50%”. From the very ages, green has been universally associated with nature. We would definitely recommend this color to startups because it signifies hope and new growth possibilities.
Fun Fact- Human eyes are most sensitive to green color.
Due to its constant linkage with sky and water, blue generates trust among the users. Usually those brands who want to portray their friendly outlook towards customers prefer this color. We also found out that productivity of employees increase in blue offices.
Fun Fact- Least gender specific color. Has equal appeal to both males and females.
Had it not been for purple color, the cosmetics industry would have gone long ago. Associated with beauty and anti-aging products, purple has been an undivided part of this industry . Most of the brands pick this color because of its close-association with royalty and wealth.
Fun Fact- The first colored dye made by man was purple.
SEE how colors have been affecting your marketing choices without you noticing it. Now that you have understood how colors act as driving factor behind our subconscious, click here to view our full infographic here.
The content development team at 42Works were able to provide me with a keyword rich set of blog posts for a project I had. I requested 3 original blog posts for use on a campaign and got them quickly but without sacrificing quality. Every time I think the 42Works team have exhausted what they can offer me I am always happy to find out that they are a one stop shop and can deliver almost any internet project both quickly and cost effectively.
I have had the pleasure of working with 42Works and Anmol on a number of projects over a variety of different platforms and solutions. At every turn, the team has provided outstanding and responsive technical solutions and often a more elegant result than was originally anticipated. I would highly recommend 42Works for your project.
Extremely, fast and professional service from this team. If I could give 10 stars I would. They solved current issues with ease. They went above and beyond task. Will be hiring them again to redo my site. Thank you.
The best thing about Anmol & the 42Works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
The 42Works team was extremely easy to work with and performed amazing work. I was impressed by how responsive they were, and also with how quickly they delivered each iteration of the design. I’ll definitely work with them again and again!
Said it a dozen times already — A team of truly dedicated, motivated, and great coder. Moreover, their designers have a strong understanding of the importance of quality assurance.
Working with the 42Works team gave me an experience I was not familiar with. In them, I found a bunch of attentive and responsible consultants. Not only did they knew what was needed to be done, the team made many suggestions that brought about a better project overall. I would say I am lucky to have found 42Works, but the truth is that I am fortunate. This may have been my first project with them but it certainly won’t be my last.