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42Works Blog

Posted on January 22, 2020

2020 Tips For Improving An Online Marketing Company’s Email Strategy

2020 is here and with it a fresh new zeal in brands and businesses. As the new year begins, you must dabble into online marketing tactics that you haven’t tried before. It doesn’t matter if you are a new or old online marketing company.

One online marketing technique many refrains from using is email marketing. The hesitation in marketers for using email marketing stems from a belief. The belief being the perceived difficulty of operations while using email marketing. 

Today we dedicate this blog to shatter the myths and give you tips on you can improve your email marketing this year!  

Email Marketing Tips For An Online Marketing Company

Email marketing is a complex process of constant calibration of many elements to work successfully. Not every online marketing company can claim to be an expert in email marketing. 

Therefore to make things easier for you, here are the six best tips for great email marketing: 

Call To Action With Your Emails

Every email that you send is essential for your email marketing strategy to succeed. As a result, each one of your emails must be purpose-built. You cannot let your precious customer email list go to waste by sending your users with filler content. 

A good online marketing company knows that all your emails should have a predetermined goal. For example, need extra traffic on a particular blog post? Add that blog post to your newsletter and push it across your entire network. 

The above scenario is a common example, but there’s no limit to what you can do with Call-To-Action emails. From links, images, videos, written content, and many more, you can market anything. 

Connect With Users Fast 

Nobody likes to wait, especially the potential users/customers that subscribe to your newsletter. If you receive a contact for a new user, connect with them within 24 hours. Therefore when you reach out to them first, it shows your sincerity to engage.   

An online marketing company should use this opportunity to provide new users with special and customized offers. To reduce operational complexities, you can automate this process with many online service-based tools.   

Don’t Bore Your Readers 

We no longer live in an era when users gave you their undivided attention. Today if you want eyeballs on your content, you have to earn it. The content that goes into the inbox of your users must be the absolute best you have got. 

An online marketing company should make sure to keep the content simple and interesting. Therefore you must provide your users with content that adds value to their lives to increase engagement.

Another key aspect of good email content is that to keep things short and easy to read, don’t over complicate things. 

Build Connections, To Build Trust 

If businesses today are missing anything, it is the human touch of warmth. With the rise of the internet, computers, smartphones, etc. people were connected in an unparalleled way. But soon enough, people started to react negatively to the overuse of automation in communication. Thus to create credibility among the consumers of today, you must showcase the human element. 

An online marketing company shouldn’t use generic and robotic sounding email addresses. Your consistent newsletter emails must be sent from an actual human’s company email address rather than a company division address. E.g.  

Integrate Social Media With Your Emails

Social media is everywhere, and it would be a foolish mistake not to add them to your emails. Any online marketing company looking to gain traction from their email marketing should make it easy to share them. 

An online marketing company should integrate social media with emails

As a result, of increased shareability on social media, you can expect higher rates of user interaction. Integrating social media with your emails also helps you to increase your reach and cross-platform engagement of your content. 

Subject Matters

Emails are the crux of your email marketing strategy. Therefore the subject they deal with the matter the most. As a result, when you focus on relevant subject matters and create interesting content, your engagement goes through the roof. 

subject matters in an emails of an online marketing company

The subject matters of your emails matter the most when trying to improve the click rates. An email with an eye-catching headline will stand tall in the sea of emails your users deal with. 

Furthermore, an online marketing company should also be aware of creating headlines with cross-platform compatibility. 

Automation Is Essential

Automation is the key to growth in pretty much every aspect of digital marketing. An online marketing company must be able to see beyond the immediate goals and prepare for an automated future. 

Automating your email marketing is one of the best decisions you can take for growth. Email marketing is a technique that needs constant calibration, data, engagement, etc. to work well. 

With the help of automated tools, a business can greatly make their email marketing easy and more effective. Therefore it is a must for a modern business looking for efficient and impactful email marketing to utilize email marketing automation

In Conclusion

Email marketing is a tricky form of digital marketing, but a deeply rewarding one. If you can successfully calibrate different factors, then you can build an effective campaign. Businesses small to medium have a lot of gain from email lists for instance. 

Therefore a business looking to leverage its existing customer email list. To propel their brand engagement to the next level must partner with an experienced online marketing company for the best email growth strategy.


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