On January 30, 2025, Google launched a new Search Labs experiment called “Ask for Me.” This innovative feature uses Google AI to call businesses on your behalf, gathering information about service availability and pricing. Whether you need an oil change or a nail salon appointment, “Ask for Me” simplifies the process by acting as your personal assistant.
This experiment builds on Google’s Duplex technology, which has been powering restaurant reservations and business updates since 2018. With “Ask for Me,” Google aims to bridge the gap between users and local businesses, making it easier to get things done.
What is “Ask for Me”?
“Ask for Me” is a new AI-powered feature within Google Search that allows users to delegate tasks like calling businesses to inquire about service details. For example, if you’re looking for an oil change, Google AI can call nearby mechanics to find out pricing and availability, saving you time and effort.
This feature is currently being tested with auto shops and nail salons, with plans to expand based on user feedback.
How Does “Ask for Me” Work?
Opt-In: To access the feature, users must join the experiment via Search Labs.
Search: Enter a relevant query, such as “oil change near me.”
AI Call: Google AI will call local businesses to gather information on pricing and availability.
Results: The details are displayed in a dedicated “Ask for Me” box within the search results.
Example:
User Query: “Oil change near me.”
AI Action: Calls nearby mechanics to ask about pricing and availability.
Result: Displays options like “$50 for an oil change at XYZ Auto, available tomorrow at 10 AM.”
Why This Matters for Businesses and Users
For Users
Saves Time: No need to call multiple businesses yourself.
Convenience: Get accurate, real-time information without leaving Google Search.
Transparency: Compare prices and availability easily.
For Businesses
- Increased Visibility: Businesses that provide clear information are more likely to attract customers.
- Efficiency: Reduces the number of repetitive calls from customers.
- Opt-Out Option: Businesses can choose not to participate if they prefer.
According to Rose Yao, VP of Search Product, Verticals & International at Google, this feature is designed to help users “connect with businesses and get things done.”
The Role of Duplex Technology
“Ask for Me” leverages Google’s Duplex technology, the same AI system used for:
- Restaurant Reservations: Booking tables via Google Search and Maps.
- Business Updates: Keeping store hours and other details up-to-date on Google Maps.
Duplex uses natural language processing to make AI calls sound human-like, ensuring smooth interactions with businesses. During the pandemic, Duplex helped millions of businesses update their information quickly, proving its value in dynamic situations.
How to Use “Ask for Me”
- Join the Experiment: Visit the Search Labs page and click “Join to try.”
- Search: Enter a query like “oil change near me” or “nail salon appointments.”
- Review Results: Check the “Ask for Me” box for AI-gathered details.
Note: Due to limited capacity, some users may be placed on a waitlist during the experiment.
Potential Impact on Local Businesses
- More Leads: Businesses that participate could see increased inquiries and bookings.
- Competitive Edge: Providing clear, up-to-date information can set businesses apart.
- User Trust: Transparency in pricing and availability builds customer confidence.
However, businesses must ensure their information is accurate to fully benefit from this feature.
Summary
Google’s “Ask for Me” experiment is a game-changer for both users and local businesses. By leveraging Duplex AI, this feature simplifies the process of finding service details, saving time and improving transparency.
For businesses, it’s an opportunity to stand out and attract more customers. For users, it’s a convenient way to get things done without the hassle of making multiple calls.
Stay ahead of the curve with 42Works. Whether you’re a business looking to optimize your online presence or a user exploring new tech, we’ve got you covered. Let’s embrace the future of search together!
FAQs
What is “Ask for Me”?
“Ask for Me” is a Google Search Labs experiment that uses AI to call businesses and gather service details like pricing and availability.
How do I use “Ask for Me”?
Join the experiment via Search Labs, then search for services like “oil change near me” to see AI-gathered results.
What businesses are included in the experiment?
Currently, the feature is being tested with auto shops and nail salons.
Can businesses opt out of “Ask for Me”?
Yes, businesses can opt-out if they prefer not to participate.
What technology powers “Ask for Me”?
The feature uses Google’s Duplex AI, known for its natural language capabilities.
Why should businesses care about “Ask for Me”?
It can increase visibility, reduce repetitive calls, and attract more customers by providing clear, real-time information.
