Tired of your social media images looking pixelated or awkwardly cropped? You’re not alone. In 2025, social media image sizes remain as crucial as ever for maintaining a professional online presence. We’ve created this comprehensive guide to help you nail every post, profile picture, and cover photo across all major platforms.

Stay ahead of the game with the most recent image sizes for all social media networks, including Instagram, X (formerly Twitter), LinkedIn, and more.

Why Image Sizes Matter

Social media image dimensions seem to change constantly. One moment your cover photo looks perfect; the next, it’s pixelated and misaligned. Finding the correct and updated sizes can be as elusive as a civil discussion on the internet.

Perfect social media images aren’t just about aesthetics – they’re about effectiveness. When you get your image sizes right, you:

  • Maintain crystal-clear visual quality across all devices
  • Ensure your message isn’t cut off by unexpected cropping
  • Create a professional, polished brand presence
  • Save time by avoiding constant image adjustments

Fear not! We’ve compiled the latest social media image sizes so your brand always looks its best online.

Quick Social Media Image Sizes

Here are the essential dimensions for your go-to platforms:

1. Instagram Visual Guide

  • Profile Picture: 320 x 320 px (appears as a circle)
  • Posts: Landscape (1080 x 566 px), Portrait (1080 x 1350 px), Square (1080 x 1080 px)
  • Stories & Reels: 1080 x 1920 px
  • Tips: Upload images at 1080 px wide for the best quality.

Best Practices

  • Use high-resolution images (at least 1080px wide)
  • Keep important elements centered for profile photos
  • Leave a 14% (250px) safe zone at the top/bottom of stories
  • Maximum file size: 30MB
  • Supported formats: JPG, PNG

2. Facebook Visual Guide

  • Profile Picture: 170 x 170 px
  • Cover Photo: 851 x 315 px
  • Posts: 1200 x 630 px
  • Stories: 1080 x 1920 px
  • Tips: Use PNG files for images with logos or text to avoid compression.

Best Practices

  • Upload images at 1200 x 630 px for best display quality
  • Keep text within the center 50% to avoid cropping
  • Profile images display as circles, ensure logos are centered
  • Maximum file size: 30MB
  • Supported formats: JPG, PNG

3. X (formerly Twitter) Visual Guide

  • Profile Picture: 400 x 400 px
  • Header Photo: 1500 x 500 px
  • In-Stream Photos: 1600 x 900 px
  • Tips: Test your images using the card validator tool for previews.

Best Practices

  • Use a 3:1 aspect ratio for header photos
  • Profile photos should be at least 400 x 400 px
  • Keep important elements in the center to avoid cropping
  • Maximum file size: 5MB for profile and header images
  • Supported formats: JPG, PNG, GIF

4. LinkedIn Visual Guide

  • Profile Picture: 400 x 400 px
  • Cover Photo: 1584 x 396 px
  • Posts: 1200 x 627 px
  • Tips: Preview images on different devices for the best results.

Best Practices

  • Ensure profile photos are 400 x 400 px for clarity
  • Use PNG for cover images with logos to avoid compression
  • Keep text-based images at 1200 x 627 px for readability
  • Maximum file size: 8MB
  • Supported formats: JPG, PNG

5. TikTok Visual Guide

  • Profile Picture: 200 x 200 px
  • Videos: 1080 x 1920 px
  • Tips: Keep the 9:16 aspect ratio to avoid cropping.

6. Pinterest Visual Guide

Pinterest

Profile Picture: 165 x 165 px Pins: 1000 x 1500 px (2:3 aspect ratio recommended)

Best Practices

  • Use vertical images with a 2:3 aspect ratio
  • Avoid images wider than 1000px to prevent compression
  • Keep key design elements within the center 80%
  • Maximum file size: 20MB
  • Supported formats: JPG, PNG

Final Word

Keeping up with social media image sizes doesn’t have to be a headache. With this guide, your brand visuals will always look crisp and professional.

Need help optimizing your social media content? 42Works has got your back! From creative designs to strategic social media management, we make sure your brand stands out online. Contact us today!

Category: Digital marketing

Keyphrase: Social media image size guide

Meta Title: 2025 Social Media Image Size Guide: The Ultimate Cheat Sheet

Meta Description: Get the ultimate cheat sheet for 2025 social media image sizes! Stay updated with the perfect dimensions for all major platforms to boost your online presence.

FAQs: Social Media Image Size Guide

1. Why is it important to use the correct social media image sizes?
Using the right sizes ensures your visuals look professional, avoid cropping issues, and maintain clarity across devices.

2. What’s the best image size for Instagram posts?
For square posts, use 1080 x 1080 px. For portrait, use 1080 x 1350 px, and for landscape, use 1080 x 566 px.

3. What’s the recommended size for a Facebook cover photo?
The ideal size for a Facebook cover photo is 851 x 315 px.

4. What’s the optimal resolution for TikTok videos?
TikTok videos should be 1080 x 1920 px with a 9:16 aspect ratio for the best display.

5. How do I avoid cropping issues with LinkedIn cover photos?
Ensure your LinkedIn cover photo is 1584 x 396 px, and keep text or key elements centered.

6. Which format is best for social media images?
JPG is great for photos, while PNG works best for text-heavy images or logos to avoid compression.

42Works

42Works

Founder and CEO

about the author
Anmol Rajdev, Founder & CEO of 42works, leads a team of 80+ experts in web and mobile development. Anmol is a technical architect powerhouse with 500+ successful projects under his belt, spanning industries from finance to fitness.