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42Works Blog

Posted on November 29, 2019

4 Online Reputation Buildup Tactics Small Businesses Need To Use!

As 2019 comes to an end, now is the time for businesses to learn from past mistakes and work on their online reputation buildup. Modern businesses let go of old marketing practices and embrace the changes. 

With 2020 around the corner, businesses looking to take full advantage of the internet. Must stay ahead of its competition when it comes to digital marketing. 

To equip businesses with the best online marketing advice out there, we present to you the best digital marketing tips for small businesses, that you must follow. 

Social Media Is Important For Online Reputation Buildup!

By 2021, 4 Billion people will be on some sort of social media platform. Putting this into perspective, the global world population will hit around 8 Billion people around the same time. What this means is that by 2021 close to 50% of the Earth’s population will be on a social media platform.   

As a business, these numbers should send you to a high alert. By not factoring in social media in your online reputation buildup strategy, you are simply going to fail. Thus a business needs to create a credible social media presence across all major social networks of the time. 

A generational shift has occurred from Millennials to GEN – Z. The newer generations want much more authenticity from brands on social media. Due to being born in the age of the internet, they are more immune to traditional marketing gimmicks. 

Hyperlocal SEO

With the internet becoming even more pervasive than it already is. It is only natural that SEO would also evolve into something new. Hyperlocal SEO is the secret weapon in the arsenal of every seasoned online reputation buildup company.

Hyperlocal SEO takes things one step further and targets very specific geographic locations to yield better leads & data. Let’s say you want to find a good online marketing company in Chandigarh, you as any other normal individual user would go on Google and type in the name of the city to direct your search query. 

Now if you, as a user can use Hyperlocal search terms, then why should you as a business not use them as Keywords?  

Data Is A Must

The world of business today runs on a cut-throat level of competitiveness. The only way to stay ahead of the competition today is to make mistakes and make them fast. By making mistakes, companies expose their weak spots and gain invaluable data from their failures.

Data is the keyword in the above context. If data is the new oil, then businesses would be foolish not to extract every bit of it. To mount a successful online reputation buildup campaign, business needs to know many key aspects of their target group.

The following list details what type of data businesses must look for:

  1. Who is interacting with their online presence?
  2. What is the average age?
  3. What is the gender identification of the visitors/users
  4. Which country has the highest density of your visitors/users?
  5. How are these visitors finding your business?

You Need To Have A Website!

This point cannot be stressed enough, but having a business website in the 21st century is imperative for a brand’s success. A website acts as the digital representation of everything you and your brand stands for.

A website for all reasons and purposes is the cornerstone of your online reputation buildup campaign. Another key thing to always remember is that just having a business website isn’t enough. 

You must also put out good content to build your online brand presence. A good looking website might give you traffic, but a good content-driven website will give you conversions. 

Concluding Thoughts

The act of building your online reputations and brand identity is a slow process. Businesses must not look to hasten the process, otherwise, they are bound to make grave mistakes. By following these digital marketing tips for small businesses, you can also get tremendous value. 

But not every business owner has the time or resources to dedicate behind comprehensive digital marketing campaigns. Therefore, businesses that might not have the manpower to independently propel themselves. Must partner with experienced online marketing companies to achieve their desired results.


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