Want to effectively drive more ecommerce sales?
Have you tried Twitter?
Consider this:
- Twitter users shop online at least 6.9 times in a month, while non-users shop online only 4.3 times per month.
- 49% of female shoppers on the platform say they have been directly influenced to make purchase decisions after seeing Twitter content.
Social media especially, Twitter lets you engage with – and win over – your target audience in REAL TIME.
You can entice Twitter users with content that showcases your products in the most positive light.
The ecommerce opportunities on Twitter are virtually endless.
Why Choose Twitter for your Ecommerce Business?
Here are 7 of the most effective ways you can skyrocket your ecommerce sales using Twitter.
1. Start by Building Interest
Twitter marketing isn’t all about posting photos or videos of your product and expect people to start buying. There’s a lot more to selling on Twitter than that.
You have to begin by establishing yourself as a brand that your audience can relate to and then building interest in your product.
For example, you could:
- Create relatable memes or posts that are relevant to your industry or your products.
- Watch for trending hashtags that will enable you to join popular (relevant) conversations.
Staples, for example, curates images and videos to showcase how their products can fit in your space PERFECTLY!
This is likely to provide interested users with decor inspirations that could compel them to make a purchase.
2. Get Creative with your Hashtag Campaign
One of the best ways for brands to build their Twitter presence is by creating their own hashtag and making it trend. This can help you gain plenty of recognition and attract potential Twitter followers – and hopefully more sales.
There are a few rules to successfully executing a hashtag campaign on Twitter. The hashtag should be:
- Unique.
- Relevant.
- Simple.
- Catchy.
The goal for creating a specific hashtag campaign is to compel people to create content and use the hashtag so you can gain visibility on the platform. Add attractants such as rewards or coupons for using the hashtag for more engagement and participation.
1-800-Flowers ran a #WomenWhoWOW hashtag campaign on occasion of Women’s Day. Participants stood a chance to win PURPLE ROSES and a GIFT CARD which attracted tones retweets and tweets from their customers.
3. Engage with Influencers
Influencer marketing is a smart way to promote your content or products, depending on your agreement with the influencer.
This will improve the visibility of your brand and help you gain the attention of an enthusiastic audience.
But it’s crucial that you work with influencers who are relevant to the products you’re selling, so you can reach an audience that will be interested in the promotion.
Fenty Beauty, Rihanna’s own beauty line, knows the best ways on how to incorporate influencers in their Twitter posts and campaigns. They invited Bretman Gonzalez to test their new product and the social media’s darling MUA fell in love with it, making the customers go ga-ga as well.
4. Showcase the Different Uses of Your Product
If you want people to buy your product, you need to help them understand all the ways in which they can use it.
Use Twitter to showcase the different benefits and uses of the products that you sell. The goal is to instill a desire in people to try your product and inspire them to make a purchase.
Packlane does a great job of displaying their products in a highly appealing as well as useful manner. They try to showcase all the different contexts in which people can use certain products.
In the following tweet, for example, they’ve shown how their product can be used not only for packaging but also for safely shipping heavy items.
Solid as a rock 🏔 Protect your products from unnecessary damage with our rugged and tough shipping box. pic.twitter.com/F2YG6qYQCw
— Packlane (@packlane) May 31, 2018
5. Improve Your Targeting with Twitter Remarketing
To further enhance your targeting efforts, you can set up Twitter remarketing and reach users who have shown some interest in your products.
Instead of simply showing your ads to each and every user, you can increase the likelihood of conversions by displaying them to people who have visited your site before.
This will also help you reduce expenses on clicks that don’t turn into conversions.
Clothing retailer iClothing was able to increase their Twitter engagement significantly with the help of remarketing. In addition to testing different creative elements in their ads, they also focused on reaching users who have already shown an interest in their products.
iClothing targeted users who have visited their website or made a purchase from them in the past. They also targeted users who have added some items to their cart.
Their goal was to reach an audience that’s already primed to make a purchase. As a result of this campaign, they were able to reach an engagement rate of 25%.
6. Don’t Hesitate to Apologize for Mistakes
Everyone makes mistakes. Brands owning up to their mistakes and resolving to correct it can win consumers’ trust significantly.
You too can leverage this and make use of Twitter to apologize for your mistakes and resolve customer issues.
This is a great way to publicly display just how dedicated you are to helping your customers, which can win over other potential customers as well.
Here’s Zappos wowing us again with their personalized and considerate customer service.
