7 Proven Ways to Skyrocket your Ecommerce Sales on Twitter

Want to effectively drive more ecommerce sales?

Have you tried Twitter?

Consider this:

• Twitter users shop online at least 6.9 times in a month, while non-users shop online only 4.3 times per month.
• 49% of female shoppers on the platform say they have been directly influenced to make purchase decisions after seeing Twitter content.

Social media especially, Twitter lets you engage with – and win over – your target audience in REAL TIME.

You can entice Twitter users with content that showcases your products in the most positive light.

The ecommerce opportunities on Twitter are virtually endless.

Why Choose Twitter for your Ecommerce Business?

Here are 7 of the most effective ways you can skyrocket your ecommerce sales using Twitter.

1. Start by Building Interest

Twitter marketing isn’t all about posting photos or videos of your product and expect people to start buying. There’s a lot more to selling on Twitter than that.

You have to begin by establishing yourself as a brand that your audience can relate to and then building interest in your product.

For example, you could:

• Create relatable memes or posts that are relevant to your industry or your products.
• Watch for trending hashtags that will enable you to join popular (relevant) conversations.

Staples, for example, curates images and videos to showcase how their products can fit in your space PERFECTLY!

This is likely to provide interested users with decor inspirations that could compel them to make a purchase.

2. Get Creative with your Hashtag Campaign

One of the best ways for brands to build their Twitter presence is by creating their own hashtag and making it trend. This can help you gain plenty of recognition and attract potential Twitter followers – and hopefully more sales.

There are a few rules to successfully executing a hashtag campaign on Twitter. The hashtag should be:

• Unique.
• Relevant.
• Simple.
• Catchy.

The goal for creating a specific hashtag campaign is to compel people to create content and use the hashtag so you can gain visibility on the platform. Add attractants such as rewards or coupons for using the hashtag for more engagement and participation.

1-800-Flowers ran a #WomenWhoWOW hashtag campaign on occasion of Women’s Day. Participants stood a chance to win PURPLE ROSES and a GIFT CARD which attracted tones retweets and tweets from their customers.

3. Engage with Influencers

Influencer marketing is a smart way to promote your content or products, depending on your agreement with the influencer.

This will improve the visibility of your brand and help you gain the attention of an enthusiastic audience.

But it’s crucial that you work with influencers who are relevant to the products you’re selling, so you can reach an audience that will be interested in the promotion.

Fenty Beauty, Rihanna’s own beauty line, knows the best ways on how to incorporate influencers in their Twitter posts and campaigns. They invited Bretman Gonzalez to test their new product and the social media’s darling MUA fell in love with it, making the customers go ga-ga as well.

4. Showcase the Different Uses of Your Product

If you want people to buy your product, you need to help them understand all the ways in which they can use it.

Use Twitter to showcase the different benefits and uses of the products that you sell. The goal is to instill a desire in people to try your product and inspire them to make a purchase.

Packlane does a great job of displaying their products in a highly appealing as well as useful manner. They try to showcase all the different contexts in which people can use certain products.

In the following tweet, for example, they’ve shown how their product can be used not only for packaging but also for safely shipping heavy items.