It’s that time of the year again. The most awaited TV series of all the time – Game of Thrones – is finally back with another brilliant season. But this opera is more than just another daily soap.
The story, the plotline, unexpected endings, twists, backstabbing, friendships, honor, loyalty, love, lust, incest, battles, wars, beautiful and diverse landscapes – this show GOT it all.
Surely, the best TV series in history as per IMDB is worth taking away some marketing lessons from – The game is getting better, the story brilliant and the social stream blazing.
So are you ready? Then brace yourselves! The battle of winning the seven social kingdoms (Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, Youtube) just begins!
#1. Keep Abreast of Your Competitors
“Lannister, Baratheon, Stark, Tyrell. They’re all just spokes on a wheel. This one’s on top, then that one’s on top, and on and on it spins, crushing those on the ground. I’m not going to stop the wheel. I’m going to break the wheel.”
Sounds familiar? This badass quote by Khaleesi in season 5 tops everyone’s list of favorite GOT quotes!
However, if you read between the lines and ponder over it logically, you will discover that Daenerys is actually keeping tabs on her competitors.
So if you want your social media strategy to crush the wheel of your nemesis and bring your brand to the top, it’s time to start keeping tabs on what’s going on around you! Follow your competitors religiously. Observe their strengths and weaknesses. Learn from them. Find those teeny tiny things that your opponents are missing and carve a social media marketing strategy that sets you apart from the rest.
After all, that’s exactly what Khaleesi did when she formed the army of free men, didn’t she?
#2. Timing is Everything
You know nothing….about social media if you don’t realize the importance of timing.
When poor Jon Snow was betrayed and left to die for making an ally with the Wildings, we realized what “bad timing” means! This is, in fact, a similar case in social media too.
Social media, being a dynamic platform, is constantly on the move. Therefore, it’s important to create a materialize your content’s level of interest with the time you are planning to publish it! Ask yourself if your target audience would be interested in reading your content at that interval. A content that’s not well received by the audience is as good as being dead!
Jon Snow was LUCKY to have a Melisandre to bring him back from the dead. Are you?
#3. A Girl (or Guy) Must Learn From Past Mistakes
Mistakes are lessons in disguise and Game of Thrones keeps on teaching us this lesson every once in awhile. The ability to learn from your past mistakes is an essential social media marketing lesson that should be learned from this series.
Every social media marketing strategy goes through a wave of ups and downs. Just like every crest, each trough is an empowering lesson in its own. It’s imperative to learn from these past mistakes, needle them and jump back with a bang!
#4. Turn Your Critics Into Your Loyal Customers
If you do anything in public, eventually you will encounter a detractor. And these days, there isn’t a more public real estate than social media!
Though it stinks but disgruntled voices can play an important role in boosting your social ecosystem. Angry customers are a great source of feedback. They call out errors and help you discover viewpoints and line of thinking you hadn’t thought about.
Instead of letting these customers gear up against you, have them fight for you. Just like Daenerys did with Ser Jorah.
Acknowledge your customer’s feelings and issues. Know their expectations from your brand and then deliver what you promised. Promote your social media handles as customer service channels and open every interaction to feedback.
Now relax and see your critics slowly turning into your brand advocates and leaving you love-filled feedbacks.
Valar Dohaeris: Don’t Let Your Social Strategy Go Valar Morghulis
So the next time you’re just sitting on the couch, binge-watching your favorite show, don’t feel guilty. Pay attention to the twist and turns and we bet, you might learn a thing or two you can use at work.
But winning this war of social market and mindshare could take an army. Good thing, you have access to 42Works’ soldiery of marketing professionals to take up your cause.Till then, keep your social media rad with this song of ice and fire.
