Good website designing has far wider consequences than just making your website look pretty. A well-designed website can not only keep pace with the constant changes in the internet and search environment, but also incentivize greater customer-brand interaction.
So how can businesses design a website to encourage higher rates of customer-brand engagement? What would it take for the top graphic designers, logo designers, and website designers to create such a website? The answer is simple enough to understand, but not easy enough to execute.
To better prepare yourself as a business, we have curated the five core tenets of good web design. These fundamental principles will help you gain a direction towards great website design.
#1 Language Is Important
The first step towards good website designing you can take is to look away from the graphic perspective. Far too many businesses, designers, developers, etc. have the misconception that a good web design is just about great graphics. One must understand that a website is meant to be a platform that engages a visitor both visually and intellectually.
Use language to your advantage. The good use of language is critical for increasing engagement. No visitor that visits your website wants paragraphs of content. Similarly, visitors also don’t have a dearth of content.
Therefore, you must choose a middle path to success. Make sure to keep the corporate-jargon to the minimum and talk to your website visitors like a human and not a machine. A website must have emotion and character in its content.
#2 Take Feedback
It is the nature of website designing, that one has to make assumptions to start. You never know what design element or what content paragraph will resonate with the visitor. A business takes a huge gamble every time it changes or updates something on its website.
The only way you can ease this burden is by taking ample feedback from your users. Reach out to them directly and ask for their feedback. Once you get it, conscientiously act on that feedback. The first point enabled you to open a channel of communication with your visitors, now use that channel.
#3 Encourage Participation
The best way to engage new visitors to your website is to encourage them. Conducting your website designing in such a way that entices your visitor to interact with it more. Every business niche has a different approach towards encouraging participation. Look around and understand your niche to get a grasp of what you should do.
Some general ways to encourage participation would be:
- Call To Action – CTAs are essential in generating momentum in a visitor to engage more. Good CTAs alone can work wonders for a website.
- Navigation – No visitor has time to navigate a cluttered website. Thus having a clean and simple navigation interface is important for higher engagement.
- Performance – Just like visitors don’t have the time to navigate cluttered websites, they also don’t have the patience to wait for a slow website. Work on the performance and make sure it’s snappy to reduce the bounce rate.
#4 Understand Your Audience
Good website designing is much more than just the look of the website. It is about how well the website resonates with the audience it is intended to engage. If a visitor doesn’t feel a connection with the website then all efforts will end up in failure.
Be it the top graphic designers, logo designers, or website designer, they must foster a feeling of familiarity. This familial connection helps tap within your niche better. Thus understanding your niche and audience behavior is a big step towards more interactions.
#5 Be Consistent
A website is a reflection of your brand. Therefore what you do and say on your website directly impacts your brand in the real world. The messaging on your website needs to be consistent to deliver a particular message. Don’t confuse your visitors, follow the principle of ‘Show, Don’t Tell’ to convey ideas across your website.
Good website designing is consistent with its message it wants to deliver. Don’t lose track and go all over the place. Use the correct keywords and focus on the aspects of your business that you want your customers to know.
Creating a website is a tough task. But with the right help a business can easily master the internet with a stellar website. Therefore it is quintessential for a business to get that help in website designing. A business needs a partner that can not only guide them, but also understand and empower their vision.