A digital marketing agency that indulges itself in B2B opportunities must know how to win LinkedIn. The social media platform of LinkedIn is the holy grail of corporate marketing and niche brand reputation buildup for any business. A digital marketing company that is weak at LinkedIn marketing can kiss their long-term growth prospects goodbye.
So now the question arises, how should you win LinkedIn marketing? The answer is simple, and that is exactly what we have compiled below. Read along to get insights into how LinkedIn works and how you can hack your way to the top!
Start With The Basics
Your LinkedIn profile is by far one of the most, essential aspects of your presence on the platform. Thus it is only natural that if a digital marketing agency wants to kick start growth, they need to start from the basics.
Your profile page on LinkedIn is made of some primary fundamentals that you need to pay attention to. For example, your profile picture, title, description, etc. all that capture the eye on the first glance of your profile. A digital marketing company needs to revamp all of these elements to get better visitor attention and engagement. You can adopt the following ways:
- Use a high-quality profile picture that has your face visible.
- An authoritative title that aptly describes what you do and where you do it.
- Use your LinkedIn banner to showcase your company’s brand image/identity.
This hack is exactly what the name suggests it to be. Strategic followings mean that you carefully curate and select the types of connections you want to build. On LinkedIn, the need to establish brand credibility is paramount, thus having credible connections help that agenda.
A digital marketing agency by creating a well planned and thought out connection nexus is solving many problems. The primary of which is notoriety on any social media platform. So, are you someone who can add value and help others with your expertise, product, or service? Then strategic following can take your lead generation and connection to the next level.
Stay Active On Your Profile
Now, this may sound like beating around the bush a little too much, but it is true. LinkedIn isn’t a billboard where you just exist and get free and unlimited footfall on your profile. LinkedIn is a social media platform meant to connect people, that is run by intelligent algorithms. Thus a digital marketing agency must actively engage the platform.
How would you do that? Well, easy post, comment, share and connect with people. If you stay dead on LinkedIn for long periods only to have brief spans of hyperactivity then the algorithm will categorize you as a bot. Act human and be consistent in your activity on the platform.
Use Your Landing Page As A Launching Page
Your landing page on LinkedIn is your profile page if you correctly follow all the steps above, then it is more than likely that you will gain traction on your profile page. The best way to capitalize on that footfall is by directing that traffic to your business’s branded website.
By doing this a digital marketing agency builds a strong ethos of credibility among visitors. The more authoritative your business website happens to be, the more engagement it is going to attract in the long-term.
Empowered with the above steps you enable yourself to market better to B2B opportunities. A digital marketing agency must always keep its horizon wide and open to adjusting to new challenges. This agility and adaptability are what differentiates between a good digital marketing company and a bad one.
Businesses that want to build or grow their reputation and brand credibility within their niche need good LinkedIn marketing. Therefore partnering with experienced LinkedIn marketers gains paramountcy for good growth.