The fitness and wellness industry at the moment is going through its most disruptive phase in history. Just when it was starting to adjust to the new reality of automation and virtual technology, the COVID19 pandemic struck at its core.
This has led the $96+ Billion industry to rethink its approach towards operations. But how can an individual business or a personal trainer navigate these turbulent times? To succeed, you need a more strategic and long term approach that guarantees you the safety of staying ahead of the curve.
If you want to not only survive, but thrive in this rapidly changing industry you need to adopt a fitness management system. Let us explore what a fitness management system is, and how its adoption can result in your benefit!
What Is A Fitness Management System & Why Is It Important?
Fitness management system is a piece of software that acts as an integrated platform to streamline the operations of your organization. There are many different variables in a fitness management platform. That depend on the individual software vendor that you partner with.
But in general a fitness management system should enable you to have a wide variety of capabilities. This ranges from client-data monitoring to intelligent loyalty program management. With a fitness management system you can push your fitness business to its limits as it helps you optimize every aspect to work in its optimal condition.
Here is how:
#1 Stream Your Fitness Program
Leasing, renting, or buying a gym facility is a tough financial decision and with the COVID-19 pandemic, even the well established gyms and studios are struggling. The online streaming tools of a good fitness management system is set to change that.
The biggest advantage of having your streaming platform is the abilities of customization and adaptability. No longer are you restricted by specific geographic location of your business to reach and tap into a potential target group.
With a fitness management platform, you can easily pre-record your classes and integrate them with your fitness website or mobile app. These online fitness programs will help you reach a wider audience while keeping your operating costs comparatively negligible.
#2 Let Your Customers Buy Membership Online
The use of online technologies has become more prevalent than ever before in the last decade. Now you can buy everything from food to medical supplies online without any hassle, so why should your gym membership be an exception?
Therefore taking your gym’s membership online should be the natural next step in your business growth strategy. The need for online memberships has just been extrapolated by the spread of the COVID19 pandemic when people want to ensure social distancing.
Fitness management systems can enable you to create custom plans, receive payments, send push notifications, and more. As a result you create a fitness brand that becomes accessible to people from all around the world during a time when the idea of social distancing has become the norm.
#3 Online Schedule and Booking
Just because you are a fitness-centric business does not mean that you need to make everything you offer a drag. Sometimes offering convenience to your existing and potential clients can take you leaps and bounds ahead. As far as convenience is concerned the ability to schedule your gym appointments & bookings online is a great deal not many will refuse.
It doesn’t matter if you are a single studio or a fitness franchise. A fitness management system will enable you to manage multiple clients simultaneously. From an integrated fitness website to a mobile application, everything is specially designed to engage a multi-client online scheduling environment.
#4 Showcase Instructor and Trainer Profiles
With a good fitness management system, it becomes easy to highlight the amazing people who work within your organization.
It also provides clients with a sneak-peek to what they can expect from the fitness services that you provide. This approach of showcasing your in-house talent works wonders when trying to establish brand credibility among your potential leads.
#5 Keep Your Customers Engaged with Offers & Discounts
Fitness management systems enable your business to tap into the pool of data generated by the usage of the services that you provide.
As a result of this user data, you can create specialized offers/ discounts that can not only engage your regular clients but also entice newer ones.
Good fitness management systems enable personal trainers and gym owners to process their client data better.
#6 Gain Client Insight
All successful modern businesses take a data-centric approach to create a future action plan. This data-centric approach towards your business will enable you to make strategic choices. That reduce your costs of operating in the niche and gain an upper hand within the industry. Understand your client’s behavior and adapt your business to their needs to provide class-leading service.
Good fitness management systems enables personal trainers and gym owners to process their client data better. As you process your client’s performance data better, you help streamline their user-experience and strategize optimal solutions for effective cost-cutting. This increased efficiency in handling your client’s performance data becomes a force-multiplier for your business in the long run.
Operating a fitness and wellness business is a laborious task, but it doesn’t have to be that way. The above examples show you that starting and running your own fitness-centric business is not an impossible task. The only thing you must keep in mind. Is that while doing so is accounting or the future and preparing for every eventuality.