With the COVID-19 pandemic hitting the world by the end of 2019, the following years i.e., 2020 and 2021 turned out to be pretty much unfortunate for all businesses. The economy went down and the fitness industry was one of the major victims to suffer huge losses. With the Omicron variant scare on the rise across the world, things don’t seem to get any better for the fitness industry in 2022.
However, as always, there’s a silver lining and fitness is what more than half of the population looks upon in these dark, gloomy pandemic days. A survey showed that 50% of the total respondents admitted that they make resolutions every year to exercise whereas, 49% of them wanted to lose weight.
Ever since the pandemic started, people are becoming more serious about their health. They not only want to stay fit but become healthier too. Therefore, if you own a fitness center, gym, host online fitness classes, or run fitness campaigns, now is the right time for you to set your fitness marketing strategies for 2022. But, where to begin with? Well, you don’t have to worry about it because we have everything sorted for you.
Spice up Your Advertising
Advertising your business consistently can bring up unexpected results. And, this can be achieved if you are focusing on both offline as well as the online audience. When it comes to advertising a brand, many businesses opt for online advertisements keeping in mind the ease and affordability it brings along while reaching out to the audience.
However, one should not forget that despite the world going digital, the traditional ways of advertising are still very effective. Use both, online as well as offline ways of advertising for your fitness business along with spreading a word among your connections – family, friends, social groups, etc. Social media is yet another effective platform to reach out to the target audience.
Build Up a Strong Online Presence
All businesses must have a stronghold over their online presence, especially in today’s digital world. As a fitness business owner, you need to be present all over social media, and to make it easier for you, we have listed down some of the effective ways to build up a strong online presence for your fitness business.
- Live Chats & Automated FAQs: Going live on your social media accounts will make it easier for both – you and your customers to understand the membership details, hours you provide for the workout, pricing, etc. Also, ensure that the face behind your fitness business is interacting with your audience to give them a real-life experience. You can also give your audience a free trial of one day or a week because who doesn’t love free stuff.
- Virtual Workout Sessions: Given the situation of pandemic, many people are afraid of going to the gym or fitness centers for doing workouts. Therefore, another way that you can use to make your online presence strong is by hosting virtual workout sessions. Ensure that the session is engaging, fun, and informative. Post daily workouts, fitness tips, nutrition advice, mental wellbeing advice, etc.
- Serve your Local Market: Initially, it’s very important for you to reach out to your local market. You can conduct a survey to find out what the locals do in their leisure time? Does it includes doing exercises or not? If it does include then where do they go for exercising or do they prefer home exercises? Answers to all these questions will help you make better marketing strategies for your fitness business.
Give Special Offers
Free stuff is liked by everyone and so are special offers and discounts. When marketing your workout sessions, meal plans, well-being, and fitness tips, ensure that there is at least one special offer or a discount with all of them. This will help you in engaging with your customers on a higher level.
Figure out the best time you can advertise your offers, for example, post New Year’s eve. Also, giving your customers discounts and offers should not be your only job but, help them track their performance as well as help them achieve their desired goals.
Keep your Members Motivated
Staying consistent during the workouts and sessions is not everyone’s cup of tea. If one member is easily doing it, the other might not. So, how to ensure that all your members are focused, motivated, and consistent during their workouts, sessions, etc.? Begin by giving them fitness challenges to complete and ask them to record their performance throughout. Challenges and fun activities are the best ways to keep your members motivated throughout their fitness journey. As they not only create an encouraging ambiance but also push them to achieve the desired goals for which they have signed up.
It’s never too late to start something new and better. Strategize your marketing plan for your fitness business carefully and ensure you are including everything that will give your business a push in 2022.
You can also have a word with 42Works on how you can earn solid profits from your new and powerful fitness marketing strategies. With a good number of experience in the field, we can assure you to help with the best solutions and nothing less.