Since its inception in the 1990s, digital marketing has revolutionized the business marketing world. It’s projected to reach a whopping $786.2 billion by 2026. Digital marketing, however, is an incredibly huge umbrella term that covers so many aspects of business marketing.
Would you believe there are over 10 types of digital marketing, going from SEO to SEM and content marketing? If you are thinking about submerging yourself in digital marketing, it’s best that you learn as much as you can about it. In that case, you should understand what it is and what types of marketing it encompasses.
This post delves deeper into a comprehensive analysis of the most common types of digital marketing you need to know about.
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What Is Digital Marketing?
Digital marketing involves any marketing efforts that utilize electronic devices and the internet. It involves using numerous digital tactics and various channels to connect with customers. These channels include social media, email, video, and other web-based opportunities.
Traditional marketing involves print advertisements in newspapers and on billboards. Digital marketing involves using your online business website and other branding assets like online brochures and advertisements.
Types of Digital Marketing
Digital marketing takes many forms, each offering unique ways to engage with your audience. Knowing the different types can help you select the right strategies to effectively grow your business. Let’s explore the most common digital marketing methods below.
- Search Engine Optimization
You have probably come across SEO multiple times, and it’s safe to say it’s arguably the most common digital marketing strategy. SEO is the strategy used to optimize a website to rank higher on SERPs and increase the website’s organic traffic. In a nutshell, it’s the process of growing your online visibility in non-paid SERP results.
Search engine optimization is broad and involves numerous factors. It involves keyword research, on-page SEO, and off-page SEO. Keywords are the search terms your target market is most likely to use when searching for your products or services on the search engines.
On-page SEO involves the steps you take to boost SEO on your website. Off-page SEO involves the steps you take to fuel SEO outside your website.
- Search Engine Marketing
Often confused with SEO, SEM covers a lot of ground that SEO ignores, like paid traffic. While SEO is all about organic results, SEM places more focus on paid advertisements.
Search engines charge a predetermined amount of money to display advertisements on different places of the SERPs. One of the most common examples of SEM is PPC or pay-per-click advertising. It is an advertising model that involves digital marketers paying search engines every time customers click on their advertisement.
- Content Marketing
Content marketing involves delivering quality pieces of content to your target market to generate leads, traffic, and sales. Content marketing is incredibly broad, though.
It involves any kind of content that can live anywhere online, so long as it is promoting your brand. It could be a blog post on your website, a video on your website or YouTube channel, or it could be a tweet on your social media platform.
It blends incredibly well with other types of digital marketing. The trick here is to provide your customers with valuable, quality, informative, and authoritative content. This is where you place your keywords so your websites can rank high on search engines when your customers search for your products or services.
- Social Media Marketing
Currently, more than half of the world’s population uses social media platforms. A staggering 5.4 billion people! With these numbers, it’s undeniable that social media is incredibly crucial to any marketing strategy.
Social media marketing gives a business enhanced exposure. It allows you to connect with your target market in a more intimate way.
It’s easier to engage them in conversations on social media platforms and invite them over to your website or YouTube channel. You gain valuable insights and feedback about your business, which helps you improve your products or services.
As long as you know your target market and what social media platforms they are most likely to use, social media marketing can easily work in your favor. It’s easier to gauge how your customers are receiving your content, products, and services through social media. Even better, it serves as free advertising for your brand.
- Affiliate Marketing
Affiliate marketing involves performance-based advertising. You get paid a commission for promoting other people’s products or services on a website.
If you have an authoritative website, a lot of e-commerce websites and bloggers will be more than glad to affiliate with you. You can also use affiliates to market your products and have other bloggers link back to your products or services. However, you must ensure that they represent your brand and carry your brand message so you can maintain a business reputation.
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- Influencer Marketing
Influencer marketing is one of the newest types of digital marketing in the market. It involves using online-famous people like celebrities with huge followings. People in your target market would consider an expert in your industry and look up to you.
This type of digital marketing is popular on social media. Businesses hire influential people to promote their brand online. The most important thing about influencer marketing is to make sure you get a legitimate influencer and not those with fake accounts.
- Email Marketing
Email Marketing is one of the most popular types of digital marketing. It’s arguably one of the most efficient marketing strategies a business can use. This type of digital marketing offers the kind of relationships that other marketing channels can’t.
It gives you the ability to build brand trust and loyalty. The people who subscribe to your email list are bound to be interested followers, active buyers, and loyal customers.
- Mobile Phone Marketing
This list would be incomplete without mobile marketing because almost everyone uses mobile devices these days. It would be such a loss if you did not consider mobile device advertising for your digital marketing campaign because it could capture your target market exceptionally well. You can use SMS advertising or mobile app advertising to reach and entice your target market and boost your marketing campaign.
Conclusion
There you have it! These are some of the most common types of digital marketing that you can implement for your business. If you’d like to learn more about how these marketing strategies can help you capture more leads and improve your ROI, please schedule a call with us today!
FAQs
- What is the difference between SEO and SEM?
Search engine optimization (SEO) involves increasing a website’s ranking on organic search results without paying for ads, and search engine marketing (SEM) includes paid advertising through PPC campaigns to achieve visibility on search engines.
- How can content marketing help my business grow?
Content marketing works on trust and authority by providing valuable information to your ideal prospect. It can help with leads, website traffic, improve SEO, and drive sales.
- Why is social media marketing important for businesses today?
With over 3.8 billion users worldwide, social media marketing allows businesses to engage directly with their audience, gain insights, drive traffic, and promote products effectively, often at minimal cost.
- What digital marketing services does 42Works offer?
42Works is a digital marketing agency that specializes in all aspects of search engine optimization and website promotion, including SEO management, Pay Per Click Solutions (Adwords), social media campaigns, content writing services, e-newsletter designing, and mobile app store optimization.
- How can I contact 42Works for digital marketing solutions?
You can reach 42Works via email at contact@42works.net or call +91-9988944242 to schedule a consultation and discuss your marketing needs.
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