The internet has grown from a novelty to being a necessity for modern-day businesses. Thus, it is only natural for you as a business owner to look for ways to increase and optimize your reach.
SEO has always been a tool for online reputation buildup, around a certain city or country. But general SEO leaves a giant gap for small-to-medium businesses trying to target local communities.
Hyperlocal SEO can be the solution to all your problems in a community-driven business. Hyperlocal campaigns use niche keywords and geographic triggers. This is to target specific groups of people in certain localities.
Understanding Hyperlocal SEO
To understand hyperlocal SEO, you first need to understand general Search Engine Optimization. In general SEO, you use certain keywords to target specific geographic locations on the macro level. In Hyperlocal SEO, the keywords used are niche and define a micro-level location.
There is a high chance that you have already used hyperlocal keywords in your daily searches. Hyperlocal campaigns target special geographic locations to get more local users/customers. Thus aiding the online reputation buildup of your businesses.
Another advantage a hyperlocal SEO marketing strategy has over general SEO is Google. With the recent updates to its core search algorithm, Google is now better equipped to handle the nuances of the human language.
Hyperlocal Keywords For Hyperlocal SEO
It is already difficult enough to research keywords for general SEO. Hyperlocal SEO keywords are a whole different ball game altogether. Hyperlocal SEO keyword research shouldn’t be a challenge to anybody who has a solid basic foundation of general keyword research.
Using Google search and Autocomplete will help better your niche location targeting. By incorporating local languages, phrases, and geographic locations into your brand-building content, you can greatly enhance your local reach and visibility.
Google My Business Is Key
Google My Businesses plays a key role in the online reputation buildup of businesses. Google My Business is a powerful tool for hyperlocal campaigns for small businesses. Google My Business is the first place many local users go to find new things around their locality.
Google My Business provides the users with a treasure-trove of information about a particular business:
- Business Description
- Business Type
- Provided Services
- Business Location
- Customer Reviews
The more information you provide, the easier it would be for the Google algorithm to select you for a local search.
Build A Hyperlocal Website
After you have selected the best keywords, its now time to integrate them into your website. You must add all your hyperlocal SEO keywords into your website’s METADATA, titles, heading, text, and image alt text.
Doing this makes it easier for Google to crawl your website and find you suitable for local search results. As mentioned above listing your business on Google My Business will do wonders for your online reputation buildup. Google My Business will also give users/customers a rather neutral point reference for your brand.
One thing to remember is to not limit your hyperlocal campaigns to SEO. You must branch out and use hyper localization in PPC as well. (E.g. Facebook Ads)
Businesses by using these hyperlocal marketing tactics can turn the tide of web traffic. But more often than not, hyper localization can exert unnecessary pressure on a business. Thus, when businesses want to build a credible brand presence in a locality. They must partner with a skilled hyperlocal marketing company for their online reputation buildup.