Modern-time digital marketers know the essence of content marketing. However, it is not certain all the time that what type of content will work out best. Will it be blogs, infographics, social media posts, or videos? Undoubtedly, video marketing has become a leading advertising medium today. Stats showed that more than 80% of digital marketers use video content in their marketing strategies.
It won’t be wrong to say that video advertising is the next big thing in the future. Why? Here are the top 5 reasons why video advertising is going to be the most effective platform in the digital world.
Five Reasons Video Ads are the Next Big Thing
People prefer video advertisements more
Digital marketers are well aware of the fact that video ads produce the best return on investment (ROI). The reason is, videos are highly preferred by people more than any other medium. Videos make the user’s buying experience more real and authentic. Products shown in a video give users a real-time experience that gives them a better picture and knowledge about the product.
Statistically speaking, many studies have validated that video advertising is going to be very powerful in the coming future. Studies show that:
- More than 80% of the audience relates to the brand via video content.
- The majority of the audience prefers videos over written content while knowing about a product or service.
- Video advertisements are an effective way to know about a brand deeply.
- Video advertisements are highly popular all across the world and their popularity is increasing day by day.
- Almost five billion people watch YouTube in a day.
- Over 80% of the audience likes watching videos on social media more than reading posts.
- One-third of consumers buy a product or service after watching a video advertisement.
- Marketers have spent a lot on video ads and it is going to rapidly increase in the future.
The aforesaid are some of the main stats that are loudly speaking about the essence of video ads in today’s digital world. The more omnipresent video ads become, the more familiar the audience becomes about the product or service. Therefore, video ads help in retaining a brand’s loyalty and image through a great customer experience.
Video Advertisements Reach
There is no end to the universe, and the same goes for the worldwide web. Putting up the right message in a creative way helps brands to create a balance between promoting their products or services and keeping up with the audience’s expectations from the brand. Following are various channels through which modern time businesses and brands reach out to their targeted audience:
- Website of the brand or business.
- Social media platforms like Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn, and more. Today, every business and brand has a social media account through which they connect to their target audience. Reaching out to them through video ads has shown positive results.
- Platforms for creating and sharing video content like YouTube, TikTok, etc.
- Platforms streaming audios, music, and podcasts like Spotify and Pandora.
Other factors to reach out target audience through video ads are –
Content Sharing:
Unlike earlier times, word of mouth has become quite popular in today’s world. For instance, if somebody likes a video, he will automatically share it with his friends and family from where it might reach out to more people. Around 1000 videos are shared in an hour that costs nothing to the brand. Rather, it only increases their ROI.
Mobile Advertising:
We all are familiar with the usage of mobile phones in our daily lives. Surviving a day without it will be quite impossible for many. However, the dependency of people on mobile phones has turned out good for digital marketers. Because many people watch videos on their mobile phones. Videos specially made for mobile phones have given a new direction to digital marketers for reaching out to their target audience.
Email Marketing Videos:
Email marketing is another powerful way to reach out to the target audience. A survey showed that over 40% of people would watch a video advertisement sent through an email advertisement.
Search Engine Optimization:
Search engines like Google, Firefox, etc. follow strict algorithms that actually work in favor of video-based content. A simple example of this would be, a website having more video content will rank higher on the search results page than websites having less video content along with increasing the spending time of people on the website.
Measurable Analytics for Video Ads
All the online advertising platforms that you know provide advanced analytic tools out of which Google Analytics and Facebook Analytics are the most famous ones. These tools help video content a lot as the data shows how far the video has excelled or is likely to excel. Over 80% of digital marketers are delighted with the ROI they get from their video advertisement campaigns.
Video Advertisements Options
Not every video advertisement made is similar to others. You will be overwhelmed with the number of video options that are out there. Check out the following list to know what all options you have to create a video advertisement:
- Entertaining
- Stories
- Reels
- 15-second videos
- 30-second videos
- 1-minute videos
- Long-form videos
- Logo animation
- Brand marketing videos
- Explainer videos
- Corporate videos
- Educational videos
- Animated videos
- Carousel ads, and more
Digital marketers are exposed to flexibility and customization that allows them to create a video advertisement that fits best to the type of ad they want to make, for the type of audience they want to target, and the channels they want to make on.
However, there is no limit to creativity in digital marketing. This has pushed all digital marketers to create innovative ads for staying one step ahead of their competitors.
Digital Videos are the Best Fit for Upcoming Marketing Trends
There are many factors related to the advertisement being popular in today’s world, out of which video is the leading factor. The upcoming marketing trends are going to revolve around digital videos. The future of video advertising is the long-term loyalty of the customers to the brand through personalized videos. As long as customers are able to relate to the video, it is a win-win situation for the brand. A video that conveys a relatable message to the world will increase the chances of the popularity of digital advertising which will eventually result in long-term customer relations with the brand.
Conclusion
The popularity of digital marketing is going to increase in the coming future and we will be right in saying that the future is ‘digital marketing in which video advertisements will be the big thing. The competition will also swiftly rise among businesses and brands allowing them to think out of the box and retain the loyalty of their potential customers. Therefore, both businesses and consumers are going to be benefited in the coming future through video advertisements.
If you want to learn more about video marketing or if you need any assistance for your next video advertisement campaign, reach out to the video marketing experts at 42Works at contact@42works.net.
