The 11 Best Review Platforms for Businesses in 2025

Online reviews hold extraordinary power in today’s digital marketplace, fundamentally shaping consumer decisions and building business reputation. An overwhelming 95% of potential customers consult reviews before committing to a purchase, highlighting their critical role in the modern buyer’s journey.

For businesses, they represent not just feedback but a vital currency of credibility in an increasingly competitive landscape. At 42Works, we specialize in digital marketing strategies that help brands leverage online reviews to boost trust and visibility.To help businesses navigate this crucial aspect, we’ve curated a list of the top 11 review platforms for 2025, each offering unique benefits to enhance your online presence.

1. Google Reviews // Best for Local Search Visibility

Google Reviews continues to dominate as the most widely used review platform, with 81% of consumers checking them before visiting a business.

Positive reviews on Google not only build trust but also enhance local search rankings, making your business more discoverable to potential customers.

How to Leverage Google Reviews:

• Claim Your Business Profile: Ensure your business is listed on Google My Business and verify your information.
• Encourage Customer Feedback: Prompt satisfied customers to leave positive reviews.
• Engage with Reviews: Respond promptly to both positive and negative feedback to show that you value customer input.

2. Yelp // Best for Local Businesses in the U.S.

Yelp remains a cornerstone for local business reviews, attracting over 178 million unique visitors monthly across its platforms.

Notably, 97% of consumers make purchases from businesses they discover on Yelp, highlighting its effectiveness in driving sales.

Maximizing Yelp Reviews:

• Claim and Optimize Your Listing: Provide accurate information and high-quality photos.
• Respond to Reviews: Engage with reviewers to build community trust.
• Promote Your Yelp Page: Encourage customers to share their experiences.

3. Facebook Recommendations // Best for Social Engagement

With 55% of consumers using Facebook to discover new brands, Facebook Recommendations serve as a powerful tool for businesses to engage with their audience. The platform’s vast user base and interactive features make it ideal for building a loyal customer community.

Utilizing Facebook Recommendations:

• Create a Business Page: Ensure your page is complete with up-to-date information.
• Enable Reviews: Allow customers to leave feedback on your services.
• Engage Regularly: Respond to comments and messages to foster relationships.

4. TripAdvisor // Best for Travel and Hospitality

TripAdvisor is indispensable for businesses in the travel and hospitality sectors, boasting over 244 million cumulative reviews.

Travelers rely heavily on TripAdvisor for authentic feedback, making it essential for attracting tourists and travelers.

Enhancing Your TripAdvisor Presence:

• Claim Your Listing: Ensure your business details are accurate.
• Encourage Guest Reviews: Ask satisfied guests to share their experiences.
• Monitor Feedback: Regularly check and respond to reviews to show commitment to customer satisfaction.

5. Trustpilot // Best for E-commerce and Global Brands

Trustpilot is a globally recognized review platform, with 89% of global consumers incorporating reviews into their buying journey.

Its open platform allows any customer to leave a review, providing a transparent view of business performance.

Building Trust on Trustpilot:

• Claim Your Profile: Ensure your business is listed and information is accurate.
• Invite Reviews: Reach out to customers post-purchase for feedback.
• Display Trustpilot Ratings: Showcase your ratings on your website to build credibility.

6. G2 // Best for SaaS and Software Businesses

G2 is a leading platform for software and SaaS companies, featuring over 2 million reviews.

It helps businesses compare software options based on peer reviews, aiding in informed decision-making.

Optimizing Your G2 Profile:

• Claim and Complete Your Profile: Provide detailed information about your software.
• Encourage User Reviews: Ask satisfied clients to share their experiences.
• Engage with Feedback: Respond to reviews to show appreciation and address concerns.

7. Angi (formerly Angie’s List) // Best for Home Services

Angi specializes in reviews for home service providers, connecting homeowners with reliable professionals. Its targeted focus makes it invaluable for businesses offering services like plumbing, landscaping, and renovations.

Leveraging Angi for Your Business:

• Create a Detailed Profile: Highlight your services and credentials.
• Request Reviews: After completing projects, ask clients to leave feedback.
• Maintain High Standards: Consistently provide quality service to build a strong reputation.

8. Better Business Bureau (BBB) // Best for Building Consumer Trust

The BBB is a longstanding institution that helps consumers find trustworthy businesses. Accreditation by the BBB signals a commitment to integrity and ethical business practices.

Achieving BBB Accreditation:

• Apply for Accreditation: Meet the BBB’s standards and complete the application process.
• Encourage Customer Reviews: Invite customers to share their experiences on your BBB profile.
• Display the BBB Seal: Showcase your accreditation to enhance credibility.

9. Foursquare // Best for Location-Based Insights

Foursquare provides location-based reviews and insights, helping businesses understand customer demographics and preferences. It’s particularly useful for brick-and-mortar establishments aiming to attract local patrons.

How to Maximize Foursquare Reviews:

• Claim Your Business Listing: Ensure your business details are accurate and up to date.
• Encourage Check-ins and Reviews: Offer incentives for customers to leave feedback.
• Use Analytics Tools: Gain insights into customer behavior and preferences.

10. Glassdoor // Best for Employer Branding

Glassdoor is a must-have platform for businesses focused on employer branding. With over 55 million monthly visitors, it allows employees to review companies, shaping how potential hires perceive a workplace.

Improving Your Glassdoor Reputation:

• Encourage Honest Reviews: Ask employees to share their experiences while maintaining transparency.
• Respond to Feedback: Show that you value employee input by addressing concerns and acknowledging praise.
• Showcase Workplace Culture: Share company updates, benefits, and workplace photos.

11. Sitejabber // Best for Online Retailers

Sitejabber is a consumer review site dedicated to online businesses, particularly e-commerce. It allows users to rate companies based on service, value, and quality, helping online retailers build trust.

Enhancing Your Presence on Sitejabber:

• Claim Your Business Profile: Keep your information updated and accurate.
• Encourage Verified Reviews: Request reviews from real customers post-purchase.
• Use Review Widgets: Display Sitejabber ratings on your website to build credibility.

Final Thoughts

Online reviews are more than just ratings—they shape consumer perceptions and influence purchasing decisions. Whether you run a local business, an e-commerce store, or a global brand, leveraging the right review platforms can boost credibility and drive growth.

Pro Tip: Stay Proactive

✅ Regularly monitor and respond to reviews to show engagement.
✅ Encourage satisfied customers to leave feedback to maintain a strong reputation.
✅ Use review platforms as a marketing tool to enhance visibility and trust.

By strategically utilizing these top review platforms, your business can stay competitive and continue to grow in 2025 and beyond. 

Need expert help managing your online reputation? 42Works offers top-notch digital marketing and ORM solutions to strengthen your brand presence. Let’s build your success together!

FAQs:

1. What is online reputation management (ORM)?
   ORM is the process of monitoring, influencing, and maintaining a brand’s online presence to ensure a positive perception.
2. Why is ORM important for businesses?
   A strong online reputation builds trust, attracts customers, and enhances brand credibility.
3. How do online reviews impact a brand’s reputation?
   Positive reviews boost credibility, while negative reviews can harm customer trust and sales.
4. Which platforms are best for managing online reputation?
   Google My Business, Yelp, Trustpilot, Glassdoor, Foursquare, and Sitejabber are key platforms.
5. Can negative reviews be removed?
   While most platforms don’t allow deletion, businesses can respond professionally and resolve issues to improve customer perception.
6. How does SEO help in online reputation management?
   SEO pushes positive content higher in search results, reducing the visibility of negative mentions.
7. How can 42Works help with digital marketing and ORM?
   42Works provides expert digital marketing, SEO, and ORM solutions to enhance brand visibility and build a strong online presence.