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42Works Blog

Posted on November 1, 2019

How Google Voice Search Is the Next Big Thing In SEO Marketing!

The advent of voice searching technology and its rapid adoption across the board by consumers is one of the most momentous developments in the digital world. Voice searching provides unparalleled convenience to its users. 

Just like using our fingers to touch our smartphone screens to operate them, is our natural instinct, so is speaking to our smartphone.  But this new form of interaction with the internet is posing to be an obstacle for many businesses. 

To stay ahead of the curve and not let the virality of voice searching hamper your digital marketing campaigns, businesses must incorporate voice in their SEO marketing strategy.

What is Google Voice Search?

Google Voice Search is an alternative method that Google provides its users to surf the internet. Google Voice Search enables the user to interact with the web through spoken voice commands instead of trying. 

The Machine Learning technology behind Google Voice Search is evolving at an exponential rate. In order to improve google ranking of your website, you must now integrate spoken keywords in your SEO marketing action plan.

According to recent estimates made in an independent study nearly 100 Million Americans out of the total 327 Million, are going to use voice assistants/searching regularly by the end of 2021.    

How Is Voice Based-Searching Different From Text Searching?

Fundamentally both text search and voice search perform the same exact task. The task being a conduit for the successful transmission of data to and from the user and the search engine. 

The quintessential difference between the two methods of input is the amount of connection the user feels towards their searches. When users search through text, they type in only the details that are required, making the searches cold and inhumane. 

How Voice Search Impacts SEO

The impact Voice searching has on SEO is vast and uncalculated. Voice searching adds another level of complexity to searching for things on the internet. This added complexity being emotion, when typing the sentences rarely carry vague interpretations of emotions. 

The user behavior changes when interacting with a voice search assistant. Their quires become more conversational and can go off-topic sometimes, thus to improve your google first page ranking you must include voice LSI Keywords in your SEO strategy.

Another important thing to remember is that your brand-building content must be divided into small consumable snippets in order to be audio friendly for Voice Assistants to read out to the users. 

Should You Care About Voice Search?

The short answer to this question would be yes, the long answer would also be yes just with a little elaboration. With the Hummingbird update to its core search functionality Google paved the way for the rapid growth of Voice Search. 

As the Google search algorithm became more proficient in understanding natural language, it was only a matter of time before SEO marketing tactics would pivot to voice. 

More and more people are becoming reliant on their voice assistants to search for new and fresh content, services and products to engage with. Thus businesses should include more natural instinctive language in their digital marketing campaign

Our Take

Voice Search is undoubtedly the next big thing in SEO marketing, as it provides an unparalleled opportunity and equally challenging obstacle. If businesses want to take the next step and lead the change into becoming digital-first, then they need to adapt to new and upcoming technologies.

By partnering with skilled web design and development agencies businesses can make sure that their brand is reaching more people through the power of the internet. If you add a potent digital marketing partner that can incorporate things like; ‘Voice-based SEO’ in the mix you get a lethal combo that will win you many business expansion battles.  


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