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42Works Blog

Posted on December 7, 2020

Brand Marketing 101: Why Your Business Needs It!

A business just isn’t the product you make or the service you offer, it is much more than that. It is more than just a logo or an advertisement campaign. A business is an idea, it is a brand that people gravitate towards and are inspired by. Many businesses both new and old, forget this foundational principle, of needing a brand identity. A brand is the sum of your company’s public perception that is built by your quality, reputation, advertising, etc. A business without a brand or brand marketing is an empty vessel, and we are here to fix it.

5 Core Reasons Why Your Business Needs Brand Marketing

Brand Marketing 101: Why Your Business Needs It!

The following five are the fundamentals that form the crux of your business’s need for brand marketing. Understanding these five principles will enable you to better grasp the concept of brand building and why it is necessary.

#1 Brand Marketing Helps You Improve Customer Relationships

Brand Marketing 101: Why Your Business Needs It!

The modern consumer is very different from its predecessors as the world has fundamentally changed. No longer do you live in a reality where customers had a lack of choice, now everything is just a click away. Hence, believe it or not, your business is replaceable by your alternatives without the existence of a memorable brand. To succeed in the present business environment, you need to establish your brand through robust brand marketing to cultivate your better customer-brand relationships.

#2 Brand Marketing Fosters Trust Between Customers & Businesses

Brand Marketing 101: Why Your Business Needs It!

Authenticity and credibility are two of the most important aspects of a brand identity for a modern-day consumer. The proof of the pudding is in the eating, people are much more likely to purchase products/services for businesses that they trust. Brand marketing acts as a bridge that allows your businesses to establish a channel of communication with their customers that foster authentic relationships. Your logos, marketing materials, advertising campaigns, organic content all go a long way in establishing your company as a good and credible brand that people would want to interact with more!

#3 Enables Better Advertising Campaigns

Brand Marketing 101: Why Your Business Needs It!

Advertising campaigns are another extremely critical aspect of your business’s brand building. A well-developed brand can enable a much better advertising campaign as people are already familiar with your company and are much more likely to interact with your ads. At the same time not only does the method of advertising, but also the target group has an impact on your brand reputation buildup. Hence your brand marketing plays an essential role in acting as an effective tool for growth and sales generation for your business.

#4 Good Branding Increase Monetary Value

Brand Marketing 101: Why Your Business Needs It!

Your brand is the sum of the perception that consumers use to view your business. A robust brand that is positively perceived among consumers has the potential to generate leads and increase sales. While at the same time having a bad brand image and reputation will do the exact opposite and reduce your chances of success. Ergo, brand marketing is an important part of maintaining and increasing your monetary value and growth potential. A good brand not only helps you in a B2C market but also propels you into a B2B market. The more credible your brand identity is the more people will be willing to do business with you.

#5 Better Branding Cultivates A Robust Company Culture

A company is more than just a business plan or branding, it is the people who work day in & out. Creating a good brand identity is not only important for creating a good public perception. But it also helps in cultivating robust company culture. It enables the people who make your business what it is, to feel empowered and connected. It gives your employees a sense of common purpose and motivates them to strive for better. A company that can inspire its employees to do more and do better, is a company that is bound to succeed in the long run. A good brand identity as a rallying ideal that becomes the guiding light for your business.

In Conclusion: What’s Our Take?

The above five are the core principles that provide you with a foundational understanding of why you need brand marketing. To cultivate and market your business’s brand identity is a gargantuan task that not many can accomplish. But one mustn’t be discouraged by the challenge, as the reward far outweighs the consequences of momentary failure.


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