WordPress Multisite is an incredibly powerful feature that allows you to manage multiple websites within a single WordPress installation. This functionality is ideal for businesses, educational institutions, and anyone who wants to save time and resources by centralizing the management of multiple sites. In this guide, we’ll walk you through everything you need to know about WordPress Multisite, including how to set it up, manage it effectively, and use it to create a website subdirectory.

What Is WordPress Multisite?

WordPress Multisite is a feature that enables you to run multiple websites under one WordPress installation. Think of it as a central hub from which you can control an entire network of websites, whether they’re subdomains (e.g., blog.example.com) or subdirectories (e.g., example.com/blog).

Key Features of WordPress Multisite:

  1. Centralized Management: Manage all your websites from a single dashboard.
  2. Shared Themes and Plugins: Install themes and plugins once and activate them across multiple sites.
  3. User Management: Assign super admins to oversee the entire network and individual site admins for site-specific tasks.
  4. Domain Mapping: Assign unique domains to individual sites within the network.

How WordPress Multisite Works

To understand WordPress Multisite, you need to know its user roles:

  • Super Admin: Has full control over the entire network, including all sites, themes, and plugins.
  • Administrator: Manages a single site within the network.
  • Editor, Author, Contributor, Subscriber: Standard WordPress user roles applicable within individual sites.

Unlike a standalone WordPress installation where the admin manages a single site, Multisite introduces the super admin role for overarching control.

Pros and Cons of WordPress Multisite

Pros:

  1. Efficient Management: Control multiple websites from a single admin panel.
  2. Streamlined Updates: Apply updates to WordPress core, themes, and plugins across all sites in one go.
  3. Scalability: Add unlimited subsites as your business grows.
  4. Tailored Marketing: Create region-specific or niche-targeted subdirectories to enhance SEO and user experience.
  5. Cost-Effective: Save server space and resources by consolidating multiple sites under one installation.
  6. SEO-Friendly: Create well-structured subdirectories that help Google understand your site’s hierarchy better.

Cons:

  1. Performance Issues: If one site in the network faces issues, it can affect others.
  2. Complex Setup: Requires technical expertise for initial setup and ongoing management.
  3. Limited Plugin Compatibility: Not all plugins work well with Multisite.
  4. Challenging Migrations: Migrating a single site out of the network can be difficult.
  5. Shared Database Risks: All sites share a single database, which can pose security risks.

When to Use WordPress Multisite

WordPress Multisite is ideal for:

  • Franchise Businesses: Create separate websites for each franchise location while maintaining centralized control.
  • Educational Institutions: Provide individual sites for departments or courses.
  • Multi-Language Websites: Manage language-specific versions of your website easily.
  • Ecommerce: Customize product offerings and user experiences for different regions or audiences.

When Not to Use Multisite:

  • If your sites have vastly different functionalities or require unique plugins.
  • If your hosting plan cannot support the increased resource demands.
  • If you lack a dedicated IT team to manage technical issues.

Steps to Create a WordPress Multisite Subdirectory

Before diving in, decide whether you want a subdomain structure (e.g., blog.example.com) or a subdirectory structure (e.g., example.com/blog). Here, we’ll focus on the subdirectory setup.

Step 1: Enable the Multisite Feature

  1. Backup Your Website: Always back up your site before making major changes.
  2. Edit wp-config.php:
    • Access your site files via FTP or cPanel.

Open the wp-config.php file and add the following code before the line /* That’s all, stop editing! Happy blogging. */:
/* Multisite */

  • define(‘WP_ALLOW_MULTISITE’, true);
  1. Save the file and log in to your WordPress dashboard.

Step 2: Set Up the Multisite Network

1. Deactivate All Plugins: Go to Plugins > Installed Plugins and deactivate them to avoid conflicts.

2. Network Setup:

  • Navigate to Tools > Network Setup.
  • Choose the subdirectory option for your structure.
  • Click “Install.”

    3. Add Code to wp-config.php and .htaccess:

    • WordPress will provide specific code snippets.
    • Add these to your wp-config.php and .htaccess files as instructed.

      Step 3: Access the Network Admin Dashboard

      1. Log out and log back in to access the Network Admin area.
      2. Navigate to My Sites > Network Admin > Dashboard.

      Step 4: Add New Sites

      1. In the Network Admin dashboard, go to Sites > Add New.
      2. Fill in the site address, title, and admin email.
      3. Click “Add Site” to create a new subdirectory site.

      How to Convert an Existing WordPress Site to Multisite

      If you already have a WordPress site, you can convert it to Multisite:

      1. Enable Multisite: Add the code define(‘WP_ALLOW_MULTISITE’, true); to your wp-config.php file.
      2. Deactivate Plugins: Temporarily disable all plugins.
      3. Choose Subdirectory Structure:
        • Edit the functions.php file in your theme to enable subdirectory installation:
          add_filter(‘allow_subdirectory_install’, ‘__return_true’);
        • Save the changes and proceed with the network setup.
      4. Follow Setup Steps: Add the necessary code to wp-config.php and .htaccess, as explained earlier.
      5. Add Subdirectory Sites: Use the Network Admin dashboard to create new sites.

      Best Practices for Managing WordPress Multisite

      1. Choose Themes Carefully: Select network-wide themes that are flexible and lightweight.
      2. Regular Backups: Set up automated backups for the entire network.
      3. Optimize Performance: Use caching plugins and CDN services to improve load times.
      4. Secure Your Network: Implement two-factor authentication and SSL certificates for all sites.
      5. Monitor Activity: Use analytics tools to track the performance of each site.

      Wrapping Up

      WordPress Multisite is a game-changer for businesses, organizations, and individuals looking to streamline the management of multiple websites. Whether you’re creating a new subdirectory or converting an existing site, the steps outlined in this guide will help you set up and manage your Multisite network efficiently.

      Ready to take your WordPress management to the next level? Contact 42Works today for expert assistance with WordPress Multisite setup and optimization. Let us help you unlock the full potential of your online presence!

      WordPress Multisite FAQs

      1. What is WordPress Multisite? 

      WordPress Multisite allows you to manage multiple websites from one WordPress installation.

      2. Can I use WordPress Multisite for different domain names? 

      Yes, you can map unique domains to each site in your Multisite network.

      3. What are the main benefits of using Multisite? 

      It centralizes management, saves resources, and enhances scalability.

      4. What are the drawbacks of WordPress Multisite? 

      Performance issues, a steep learning curve, and limited plugin compatibility.

      5. Who should use WordPress Multisite? 

      Businesses with franchise models, multi-language websites, or LMS platforms.

      6. Can I switch back from Multisite to a single site? 

      Yes, but the process can be complex and requires careful planning.

      42Works

      42Works

      Founder and CEO

      about the author
      Anmol Rajdev, Founder & CEO of 42works, leads a team of 80+ experts in web and mobile development. Anmol is a technical architect powerhouse with 500+ successful projects under his belt, spanning industries from finance to fitness.