18% of local searches result in a purchase within 24 hours, thus local SEO is crucial for your business growth. If you are wondering about the relationship between local SEO and featuring your business on Google you are reading the correct article.
Local SEO makes your company stand out. It drives more traffic to your location via online leads. These leads are the people specifically looking for the products or services that your company provides. Thus, they are more likely to convert into high returns.
Does your business need local SEO? An easy way to determine whether you need it or not is to conduct some searches for keywords that your customers will use to find your products and services. In addition to that, if Google Maps appears as a result of your search, you will need local SEO for your business.
Let’s explore how exactly Local SEO helps your business to feature on Google:
Local SEO citations to help your business feature on Google
Citations are regarded as a ranking factor in local SEO. Having your company listed in reputable online directories sends signals to Google, increasing their confidence that your company exists. Citations, when properly configured, can be extremely simple to manage and can lead to improved local rankings. This is why it is critical to choose your citations carefully.
Citations are important for the following reasons:
- Improved local rankings
- Page one results
- Earn referral traffic
Campaigns to help your business feature on Google
Because the strategy is more relevant to your base of local customers, optimizing your local SEO means more website traffic, leads, and conversions. By focusing on specific local-SEO tasks, you can offset the advantage of larger brands that routinely optimize for broader keywords and rely on brand recognition rather than value propositions to drive traffic.
A successful campaign will benefit your company because local SEO raises your website’s ranking in search results and in the local pack. It has the highest conversion rate of any local advertising channel. It raises your online visibility, particularly among nearby customers.
The above-mentioned tips will bring uniformity to your business operations and help you enhance your brand visibility. Are you looking for SEO experts to help you grow your business? Feel free to reach us at: firstname.lastname@example.org.