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42Works Blog

Posted on November 16, 2017

Why You Should Include Instagram Influencers in Your Marketing Strategy [Infographic]

As one of the fastest growing social media platforms, Instagram is a marketer’s haven, if used correctly. Now, thanks to features like Stories and Shoppable photos, it is becoming easier now than ever before to connect with customers. Product imagery can play a major role in convincing people to buy, and today’s technology means users won’t even have to leave Instagram to purchase their favorite products.

Grow Your Instagram Following Even Faster

Working with Instagram influencers is just one of many ways you can help your Instagram following grow faster. It’s particularly helpful if you have a small budget and don’t want to invest in a lot of ads. Look at popular accounts with followers that match the profiles of your ideal customer, and reach out to them. Some influencers may require monetary compensation in exchange for advertising your brand for you, while others may be okay with receiving free product. It depends on the influencer, your niche, and product or service. Regardless of the arrangement, the influencer has to disclose the relationship with your company.

The Influence of Instagram

Instagram Influencer marketing

Finding Influencers to Work With

You have two options: finding and vetting the influencers yourself or hiring an agency to handle all of that for you. Either one will require time and effort. Hiring an agency is best if you have capital, but are short on time. If you’re short on funds but have plenty of time on your hands, you may want to consider looking for them yourself.

Building Relationships with Influencers

It’s not a good approach to send someone a message and randomly ask them to promote your products and services. The top Instagram influencers earn a great deal per post and are getting pitches all the time. Take the time to get to know them and engage with them before pitching. Follow them and make sure you like their style. Comment on posts, like posts, and so on. Then, when you’ve got their attention and you’re sure they’re an influencer you want to work with, send them your proposal.

If the idea of adding something else to your digital marketing strategy is a bit overwhelming, hand it off to the experts here at 42Works. We’ll handle everything from strategy and branding to web development and marketing to help you spread your message. Contact us today to learn more about how we can help your business.

 


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