Over the years Google has built a profoundly complex system. To maintain and evolve such a system, they must constantly update their platform. While Google is constantly making smaller updates to its platforms, occasionally they roll out core updates that have a wide impact across the industry. E.g. Panda, RankBrain, Penguin, etc.
It is imperative for digital marketers to keep up with such updates. So that they might be able to add them into their digital marketing strategy and achieve their marketing plan targets like – ‘getting first page ranking on Google’.
Here are 6 core updates marketers need to know about!