Sending regular newsletters through email marketing is an excellent way to boost your conversion rates and keep website visitors informed about news and promotions. It’s a great way to promote your brand and eventually turn visitors into potential customers, which can increase your revenue. However, creating email newsletters can be a time-consuming task.
In addition to sending regular emails to your subscribers, it’s essential to ensure that the content is relevant and engaging. If your website is built on WordPress, you’re in luck. Having a WordPress newsletter plugin can help you optimize your email campaigns by automating newsletter sending and enabling you to segment your audience, among other features.
To make your decision process simpler, we have conducted thorough testing of various newsletter plugins for WordPress to provide you with a curated list of the best tools available in the market.
Why Do You Need a Newsletter Plugin?
Email marketing involves sending emails to prospects and customers, usually containing sales promotions, new blog posts, or other relevant information. It’s an effective way to nurture leads, build customer loyalty, and generate a high return on investment (ROI). Email newsletters can also be used to ask for feedback and establish trust with your customers.
Here are some reasons why email marketing is essential for your business:
- Lead Generation: Use emails to offer coupons or free trials, attracting users and converting them into subscribers or customers.
- Customer Loyalty: Build connections with your subscribers by rewarding them with promotions or sharing informative content that solves their problems.
- High ROI: According to data, email marketing yields an average ROI of $42 for every $1 spent. To encourage subscribers to purchase your product or download your content, include a compelling call-to-action (CTA).
To improve your email marketing strategy and SEO, consider using a WordPress newsletter management plugin. These plugins allow you to create and send newsletters directly from your WordPress dashboard. Some plugins also offer eye-catching forms and pop-ups to attract more visitors and help you grow and manage your mailing list.
Top 5 WordPress Newsletter Plugins
Newsletter plugins are designed to handle email management and distribution to your subscribers. Unlike subscription plugins, they do not offer editing tools or templates for designing pop-ups and forms. These plugins come equipped with powerful built-in features such as automation and analytics.
Here are some of the top WordPress newsletter plugins available.
Newsletter
Active Installations: 300000+
Ratings: 4.6
Price: Freemium
Newsletter is a popular WordPress plugin for email marketing that offers a range of features to help grow your subscription list, automate newsletters, and track email performance. Its drag-and-drop composer allows for customization of newsletter forms with over 15 block options, including images, gifs, social icons, and videos. It also offers single or double opt-in forms and a privacy checkbox to comply with privacy policy laws.
Newsletter integrates with external mail delivery services such as Amazon SES, Mailgun, and SendGrid, and is ready to use with SMTP. The plugin provides statistics reports on emails sent, opened, and clicked. It also offers free add-ons for importing users as subscribers, locking premium content, and archiving newsletters. The basic version of the plugin is free, while the premium version with full-year support and access to extensions is available from $65.
Jackmail
Active Installations: 1000+
Ratings: 4.4
Price: 30 Day Free Trial with upto 500 emails, paid plans start at $69/month
Jackmail is a WordPress email newsletter plugin that allows you to manage your email list and send emails from your WordPress dashboard. It has a drag-and-drop email builder, is compatible with third-party opt-in plugins, and provides in-depth analytics on email performance.
Jackmail is also compatible with a numbr of third-party opt-in plugins, such as Ninja Forms, Bloom, and Contact Form 7.
Jackmail uses a built-in SMTP server and anti-spam practices to prevent emails from going to spam folders. Plans start at $69/month, and there is a 30-day free trial available for sending up to 500 emails.
MailPoet
Active Installations: 600000+
Ratings: 4.5
Price: Freemium
MailPoet is a user-friendly WordPress newsletter plugin that provides over 50 premade templates which can be customized using the built-in drag-and-drop editor. The plugin allows you to notify subscribers automatically about new posts on the site and provides insightful analytics on email campaign performance.
You can use the data to segment your audience and send targeted emails. MailPoet also offers WooCommerce integration for eCommerce websites by adding a signup form to the checkout page. The Premium plan is free for up to 1,000 subscribers, and paid plans start from €15/month with a 30-day money-back guarantee to build more extensive lists.
Mailster
Active Installations: 20000+
Ratings: 4.62
Price: $119
Mailster is a popular WordPress newsletter plugin that allows you to create and send newsletters instantly from your dashboard. It offers six types of autoresponders to ensure on-time delivery of the latest newsletters to your subscribers and allows you to automate your marketing campaigns by selecting the preferred schedule to send WordPress emails from a single menu.
The plugin is integrated with Unsplash, providing access to over a million stock images to build stunning newsletters. Real-time analytics feature allows you to track email opens, clicks, unsubscriptions, and individual subscriber activity. Mailster allows for the storage of an unlimited number of subscribers and lists without extra fees, providing more control over your data and assets compared to other email marketing services. It also offers SMTP support, single and double opt-ins, and a built-in subscription widget.
The regular license for this email service is $119/license.
Sender
Active Installations: 1000+
Ratings: 3.8
Price: Free Forever for up to 2500 subscribers, paid plans start at $8.33/month
Sender is an email and SMS marketing platform designed for ecommerce and small businesses. It offers dynamic popups and newsletter signup forms to attract prospects and nurture them through their buying journey.
Scheduling manual broadcast campaigns and creating automated workflows is easy with Sender. The Free Forever plan allows 2,500 subscribers and 15,000 emails monthly, while paid plans start at $8 per month.
What Makes a Great Newsletter Plugin?
Selecting a WordPress newsletter plugin can be daunting for beginners. Here are key features to consider:
- User-friendly interface for beginners and developers
- Reliable sending service with SMTP server or integrations
- Targeted list management for segmented campaigns
- Customization options to match brand and product look
- Automation features for time-saving and productivity
- Analytics for insights into email marketing campaigns and subscriber preferences.
Conclusion:
We have provided our selection of the best WordPress newsletter plugins for communicating with your subscribers and growing your email list. After considering the features, pricing, and feedback of all five plugins, we recommend the Newsletter plugin as the most robust and affordable option for sending unlimited emails. This plugin is an excellent choice, particularly for startups.
If you require assistance with plugin integration or discussing your email marketing goals, please do not hesitate to contact the WordPress and Email Marketing experts at 42Works. You may reach us at contact@42works.net.
