Did you know that nearly 60% of all Google searches are made from mobile devices?
Ever since Gary Illyes dropped his mobile first index announcement, there’s been a lot of stir in the digital world – panic, confusion, and rampant speculation of theorizing about what exactly that means.
And that’s why 42Works is here to put all your conjecture on pause with this new guide.
Here we come, Google!
Mobile first indexing is a big step in Google giving mobile websites higher priority in search results. But to know how does this new SEO revolution will affect your small business, we first have to know how Google crawls and index data.
All search engines have four important components to their search algorithm – crawling, indexing, retrieval and rankings.
Right now, Google has just one index based on the desktop site. It creates signals based on Googlebot with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but they aren’t creating a new index based on the mobile site.
This has caused some problems. There’s way too many cases where a user sees something of use in a snippet but gets redirected to the site’s mobile homepage which probably spawns an app store or newsletter popup. Though this is pretty much the norm on too many sites, it leaves behind bad user experience and frustrated users.
But with this new change Google seeks to stop that!
When it comes to mobile first indexing, there are 3 scenarios you need to consider:
Let’s deep dive into each of these scenarios.
1) Responsive Sites
GOOD NEWS! If you have a responsive website, then this new indexing scenario will have absolutely NO impact on your search rankings.
2) Site that Has 2 Different Versions – Desktop and Mobile
Here comes the tricky part.
If your site has different variations for desktop and mobile, then Googlebot will only crawl the mobile site and therefore the content on your mobile site will be indexed. So, if you have content on your site that is accessible on desktop only, then this will not be crawled by Googlebot. Websites which fall under this category will be impacted by Google’s mobile first index.
3) No Mobile Site
If your site has no mobile version and is not mobile-friendly, your site will still get indexed by Googlebot mobile. However, your site will not get the “mobile-friendly” designation and will rank lower to other mobile-friendly websites.
If you don’t want any bad blood (which you DEFINITELY shouldn’t) between your website and Google, we just have one advice for you: Make. A. Responsive. Site.
And if you need any assistance doing that, 42Works is always here to help you stay mobile.
Anmol and his content developers were able to provide me with a keyword rich set of blog posts for a project I had. I requested 3 original blog posts for use on a campaign and got them quickly but without sacrificing quality. Every time I think Anmol and his team have exhausted what they can offer me I am always happy to find out that they are a one stop shop and can deliver almost any internet project both quickly and cost effectively.
Working with 42Works has been an experience I am not familiar with. In 42works, I found an attentive, eager to do right for the right reasons, and responsible consultant. 42works made many suggestions that made for a better project overall. I would say I am lucky to have found them, but the truth is I am fortunate. Their communication skills are superb, their dedication unmatched, and their personality made me look forward to working with them.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.