Having taken off at a rocket speed, Instagram surpassed twitter users in no time. With the audience base of 300+ million users, this social media platform has surely come a long way and is getting ready to step up their game. Following the footprints of its powerhouse, Facebook, Instagram has opened its advertising option to all marketers. The initiative is expected to bring in an additional $1.3 bn revenue.
Sooner or later, commercialization of Instagram was inevitable as they had been testing their ad format with a few chosen marketers for quite some time. With advertisement open to all, marketers are warming up to pounce upon the opportunity presented before them. Gone are the days when you used to own your own feeds. Change in the ad format means that any business- from your local grocery store to retail chains- can now post their ads in your profile page.
The news of Instagram’s ad format change is already creating huge waves in market. Considering the huge transformative potential, small businesses are planning their strategies on how to target Instagram to their best use. Using the same facebook technology, marketers are provided with plenty of objectives to meet their goals. With user targeting also available on basis of the demographics and interests, it is now the advertisers job to grab the opportunity and make full use of it.
From driving website visits to promoting your brand- the new ad format will not only empower small businesses but will also increase the choices for prospective customers. With the available options of shop now, purchase an item or download app- marketers can also take aid of CTA buttons to influence user decisions.
While some of you might still not have ‘noticed’ the presence of sponsored ads on Instagram. Here’s how a sponsored advertisement will appear in your photo feed. Clicking on the 3 dots “…” will hide the ad from your profile.
With marketers long anticipated wait for instagram advertisements finally coming to an end, one should be surprised to find more ads in their photo feed. While the expansion of advertising options has been received as a welcome move by the whole business fraternity, Instagram is going to break loose if the decision is not carefully implemented. Instagram too has been quick to realize the fear of too much advertising and has promised a good balance of advertisement in order not to disrupt user-experience.
While the decision has been received warmly by all, we just hope users don’t shun the platform because of too many ads. Instagram needs to tread carefully between desires of advertisers and users to ensure that user don’t turn off from them. Whether the ploy succeeds or self-destructs, only time will tell.
Anmol and his content developers were able to provide me with a keyword rich set of blog posts for a project I had. I requested 3 original blog posts for use on a campaign and got them quickly but without sacrificing quality. Every time I think Anmol and his team have exhausted what they can offer me I am always happy to find out that they are a one stop shop and can deliver almost any internet project both quickly and cost effectively.
Working with 42Works has been an experience I am not familiar with. In 42works, I found an attentive, eager to do right for the right reasons, and responsible consultant. 42works made many suggestions that made for a better project overall. I would say I am lucky to have found them, but the truth is I am fortunate. Their communication skills are superb, their dedication unmatched, and their personality made me look forward to working with them.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.