Having taken off at a rocket speed, Instagram surpassed twitter users in no time. With the audience base of 300+ million users, this social media platform has surely come a long way and is getting ready to step up their game. Following the footprints of its powerhouse, Facebook, Instagram has opened its advertising option to all marketers. The initiative is expected to bring in an additional $1.3 bn revenue.
Sooner or later, commercialization of Instagram was inevitable as they had been testing their ad format with a few chosen marketers for quite some time. With advertisement open to all, marketers are warming up to pounce upon the opportunity presented before them. Gone are the days when you used to own your own feeds. Change in the ad format means that any business- from your local grocery store to retail chains- can now post their ads in your profile page.
The news of Instagram’s ad format change is already creating huge waves in market. Considering the huge transformative potential, small businesses are planning their strategies on how to target Instagram to their best use. Using the same facebook technology, marketers are provided with plenty of objectives to meet their goals. With user targeting also available on basis of the demographics and interests, it is now the advertisers job to grab the opportunity and make full use of it.
From driving website visits to promoting your brand- the new ad format will not only empower small businesses but will also increase the choices for prospective customers. With the available options of shop now, purchase an item or download app- marketers can also take aid of CTA buttons to influence user decisions.
While some of you might still not have ‘noticed’ the presence of sponsored ads on Instagram. Here’s how a sponsored advertisement will appear in your photo feed. Clicking on the 3 dots “…” will hide the ad from your profile.
With marketers long anticipated wait for instagram advertisements finally coming to an end, one should be surprised to find more ads in their photo feed. While the expansion of advertising options has been received as a welcome move by the whole business fraternity, Instagram is going to break loose if the decision is not carefully implemented. Instagram too has been quick to realize the fear of too much advertising and has promised a good balance of advertisement in order not to disrupt user-experience.
While the decision has been received warmly by all, we just hope users don’t shun the platform because of too many ads. Instagram needs to tread carefully between desires of advertisers and users to ensure that user don’t turn off from them. Whether the ploy succeeds or self-destructs, only time will tell.
Anmol & his bunch of designers at 42Works surpassed all my expectations — be it design, speed or delivery. His organisation has certainly been the best experience I have encountered with outsourcing. I will certainly recommend them again. They are now my “Go-To-Guys” for all projects.
The thing that I liked the most about 42Works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.
I have had the pleasure of working with 42works team on a number of projects over a variety of different platforms and solutions. At every turn, 42works has provided outstanding and responsive technical solutions and often a more elegant result than was originally anticipated. I would highly recommend them for your projects.
Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
Said it a dozen times already — A team of truly dedicated, motivated, and great coder. Moreover, their designers have a strong understanding of the importance of quality assurance.
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.
I have worked with 42Works on several of my projects and they have always delivered work on time with 100% top notch quality. I am intact working on a project now, 42Works is my go to guys for any website related projects.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.