30 characters for the headline.
35 characters for the Display URL.
80 characters of the ad text.
It takes a real estate agent and an AdWords advertiser to know the real value of space.
As a PPC marketer, you have to get creative in the limited leeway to stand out from the other advertisers you’re sharing the space with.
But how to crack Moore’s code of ad writing?
We are here to give you some proven tactics with real-life examples
We are here to give you some proven AdWords copywriting hacks with real-life examples to bring you higher CTRs, higher quality scores, and higher conversion rates.
Ready for this fun roller coaster ride? Let’s go!
Advertisers sometimes lose sight of what their customers are truly looking for. With the competition becoming harder and advertisers using more dynamic keyword insertion, it’s getting easy to get lost in the mix and hurt your chances of getting that click.
So how can you stand out?
One thing every marketer should keep in mind is “The End Goal” – what your audience ultimately wants to accomplish with the help of the ad product or service. Understanding this can be the secret to writing an ad that stands out from the sea of DKI keywords.
Here’s a real world example:
A google search for “mirrors” turned up to be these 3 ads in the top place.
It is surprising to see how the first two small businesses are beating a big gun like Amazon. But isn’t it predictable given the ad copy the ecommerce giant has written?
Hand tools ……….. pot & pan sets ……….. jars
It is human nature to sometimes fall into the trap of being a little egocentric and PPC ads with words like “we”, “us,” “me,” “myself” and “I” are the perfect example. These words fail to focus on the customer’s needs and may lower the click through rate (CTR) – not to mention they hurt conversions on landing pages as well!
When it comes to writing copy that resonates, this nugget from John Kuraoka should be your holy chant:
The second-best word is “you.” The best word is the customer’s name.
Since we’re still in the stone age of advertising and can’t add a visitor’s name to our AdWords copy, we’ll have to settle for second best.
Take these ads for example:
Which one stands out and gets you most excited to click? Both Shopify and Volusion are doing the right job, but we all know that AmeriCommerce is struggling.
“Awarded Best eCommerce Solution”? Ptssshh. Enough about yourself. Tell me what can you do for me?
Which one of these following ads do you think performed well?
The first one did!
Just kidding! The variation ad outdid the first one with a whopping 217% increase in CTR and 23% improvement in conversion rates.
Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.
Now that you are going to add a number to your ad copy, write out the exact number as it’s been shown that specific numbers like 1,234 can improve performance over round numbers like 1,200+!
With your competitors worrying about 1,000 things other than writing better ads, you now have the pointers to make your AdWords ads the most sublime ads in the world (Read: the best-performing ones).
And that’s why we are here. From PPC ads to Google analytics, 42Works is here to help you with everything. So let’s start something today.
Anmol and his content developers were able to provide me with a keyword rich set of blog posts for a project I had. I requested 3 original blog posts for use on a campaign and got them quickly but without sacrificing quality. Every time I think Anmol and his team have exhausted what they can offer me I am always happy to find out that they are a one stop shop and can deliver almost any internet project both quickly and cost effectively.
Working with 42Works has been an experience I am not familiar with. In 42works, I found an attentive, eager to do right for the right reasons, and responsible consultant. 42works made many suggestions that made for a better project overall. I would say I am lucky to have found them, but the truth is I am fortunate. Their communication skills are superb, their dedication unmatched, and their personality made me look forward to working with them.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.