Imagine a world without colors. Isn’t it scary?
From ages, colors have been interlinked with our subconscious, conveying meaning to our brain without words. Color Matters. They are everywhere— Even in branding and marketing.
A Color conveys the ideology of a brand. 42Works implemented a survey to find out the extent to which our purchasing choices are affected. Upon analysis, results were surprising! Check out yourselves how colors play focal role in our day-to-day experiences.
Love and Romance are not the only thing Red symbolizes. “Most of the food chains use red because it increases appetite”. If you are restaurateur, ‘Go Red’ as it is known to increase appetite. Brands also use red to create a sense of urgency and target impulsive shoppers.
Fun Fact- Red is the first color you lose at twilight.
Orange is the color for you, if you’re into building landing pages, as it is widely famed for gaining user attention. Play it in your CTA buttons. The color denotes controlled aggression in a brand. Besides, orange also signifies a confident and friendly brand.
Fun Fact- Orange is the color used to set things apart from surroundings. It is used in Life rafts, Hazard cones and high visibility police vests.
Want more eyeballs rolling on your product?
Go Yellow. The color is used to grab the attention of window shoppers. Other than targeting younger audiences, yellow also invites happiness and warmth. Brands also use yellow to portray an energising and optimistic image.
Fun Fact- Yellow is psychologically the happiest color in the spectrum.
“Green has been awarded as the second favorite color with 25% votes after blue with 50%”. From the very ages, green has been universally associated with nature. We would definitely recommend this color to startups because it signifies hope and new growth possibilities.
Fun Fact- Human eyes are most sensitive to green color.
Due to its constant linkage with sky and water, blue generates trust among the users. Usually those brands who want to portray their friendly outlook towards customers prefer this color. We also found out that productivity of employees increase in blue offices.
Fun Fact- Least gender specific color. Has equal appeal to both males and females.
Had it not been for purple color, the cosmetics industry would have gone long ago. Associated with beauty and anti-aging products, purple has been an undivided part of this industry . Most of the brands pick this color because of its close-association with royalty and wealth.
Fun Fact- The first colored dye made by man was purple.
SEE how colors have been affecting your marketing choices without you noticing it. Now that you have understood how colors act as driving factor behind our subconscious, click here to view our full infographic here.
Anmol & his bunch of designers at 42Works surpassed all my expectations — be it design, speed or delivery. His organisation has certainly been the best experience I have encountered with outsourcing. I will certainly recommend them again. They are now my “Go-To-Guys” for all projects.
The thing that I liked the most about 42Works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.
I have had the pleasure of working with 42works team on a number of projects over a variety of different platforms and solutions. At every turn, 42works has provided outstanding and responsive technical solutions and often a more elegant result than was originally anticipated. I would highly recommend them for your projects.
Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
Said it a dozen times already — A team of truly dedicated, motivated, and great coder. Moreover, their designers have a strong understanding of the importance of quality assurance.
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.
I have worked with 42Works on several of my projects and they have always delivered work on time with 100% top notch quality. I am intact working on a project now, 42Works is my go to guys for any website related projects.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.