Imagine a world without colors. Isn’t it scary?
From ages, colors have been interlinked with our subconscious, conveying meaning to our brain without words. Color Matters. They are everywhere— Even in branding and marketing.
A Color conveys the ideology of a brand. 42Works implemented a survey to find out the extent to which our purchasing choices are affected. Upon analysis, results were surprising! Check out yourselves how colors play focal role in our day-to-day experiences.
Love and Romance are not the only thing Red symbolizes. “Most of the food chains use red because it increases appetite”. If you are restaurateur, ‘Go Red’ as it is known to increase appetite. Brands also use red to create a sense of urgency and target impulsive shoppers.
Fun Fact- Red is the first color you lose at twilight.
Orange is the color for you, if you’re into building landing pages, as it is widely famed for gaining user attention. Play it in your CTA buttons. The color denotes controlled aggression in a brand. Besides, orange also signifies a confident and friendly brand.
Fun Fact- Orange is the color used to set things apart from surroundings. It is used in Life rafts, Hazard cones and high visibility police vests.
Want more eyeballs rolling on your product?
Go Yellow. The color is used to grab the attention of window shoppers. Other than targeting younger audiences, yellow also invites happiness and warmth. Brands also use yellow to portray an energising and optimistic image.
Fun Fact- Yellow is psychologically the happiest color in the spectrum.
“Green has been awarded as the second favorite color with 25% votes after blue with 50%”. From the very ages, green has been universally associated with nature. We would definitely recommend this color to startups because it signifies hope and new growth possibilities.
Fun Fact- Human eyes are most sensitive to green color.
Due to its constant linkage with sky and water, blue generates trust among the users. Usually those brands who want to portray their friendly outlook towards customers prefer this color. We also found out that productivity of employees increase in blue offices.
Fun Fact- Least gender specific color. Has equal appeal to both males and females.
Had it not been for purple color, the cosmetics industry would have gone long ago. Associated with beauty and anti-aging products, purple has been an undivided part of this industry . Most of the brands pick this color because of its close-association with royalty and wealth.
Fun Fact- The first colored dye made by man was purple.
SEE how colors have been affecting your marketing choices without you noticing it. Now that you have understood how colors act as driving factor behind our subconscious, click here to view our full infographic here.
Anmol and his content developers were able to provide me with a keyword rich set of blog posts for a project I had. I requested 3 original blog posts for use on a campaign and got them quickly but without sacrificing quality. Every time I think Anmol and his team have exhausted what they can offer me I am always happy to find out that they are a one stop shop and can deliver almost any internet project both quickly and cost effectively.
Working with 42Works has been an experience I am not familiar with. In 42works, I found an attentive, eager to do right for the right reasons, and responsible consultant. 42works made many suggestions that made for a better project overall. I would say I am lucky to have found them, but the truth is I am fortunate. Their communication skills are superb, their dedication unmatched, and their personality made me look forward to working with them.
Excellent service all round. Took time to understand the requirements of the job – suggested good improvements and then set about providing a first class service. Very responsive, quick turnaround and the end result was exactly what we wanted. Would definitely use again and thoroughly recommend to anyone else.Very fast, quick replies, good communication. This job required a lot of small details and they always came through with a solution. I hope to work with 42Works for the long term.
The thing that I liked the most about 42works was their customer interaction chats. They are very comfortable in explaining complex tasks. I have thrown the kitchen sink at them time to time and they have bounced successfully every single time. I am yet to see a crisis which they couldn’t resolve. I fully recommend their services.
The best thing about the Anmol & 42 works team is that they know what I want and need before I even do. I am astonished at how smart, professional and easily available their services are. Had I known them about 5 years ago I’d have saved a lot of wasted efforts on projects. No one is like Anmol. In a world of imitators he is the real deal!
This was a challenging job for a challenging client and 42works came through with flying colors. They were able to resolve a few issues that my other programmers struggled mightily with and I would hire them again in a heart beat.